Year by year, technology keeps on advancing at a rapid pace. This roughly means that the technology is taking over our lives making it easier to access various knowledge and information, but making it harder to develop our persona due to automation. Automation is great, but most people are tired of the same old ads and posts they can’t relate to.
That’s where new trends step in. The main goal of digital marketing in 2020 will be humanization. Even though technological advancements such as artificial intelligence and data-driven marketing will be a true hit, the comprehensive focus won’t be on technology, but people.
1. Customer Experience
In this year, say goodbye to convincing your customers to buy your products or clients to work with you. Instead of that, focus on creating such an incredible customer experience, they will come back for more. When you aim for building a positive business notion and providing an amazing service, you don’t have to worry too much about marketing, as it will almost take care of itself.
Digital transformation in customer experience plays a major role here. Customers and clients, instead of being passive receivers of information about your product or service, have the ability to conduct research and find out how great your products are by themselves.
But how to have a successful and efficient customer experience? According to customers, effectiveness, friendly and knowledgeable service and simple paying methods are the most valued components of customer experience. Simply put, to have a successful digital marketing strategy, you should implement customer experience in it.
2. Visualisation and interactive content
Due to the technological advancements in voice search, people are focusing on the way they create the written content. But that doesn’t mean that visual appeal should be neglected.
To highlight the importance of visual content, take social media for an example. TikTok, Instagram, Pinterest and many more platforms are rapidly gaining popularity due to easily accessible information presented through short videos and images. You shouldn’t just disregard text either. Conveying messages is equally important as the aesthetic.
How to achieve high customer engagement? Besides videos and pictures, think about adding infographics, polls and quizzes. People enjoy learning fun facts or voting for their favourite brand or product. As previously said, they want to be engaged, and feel like their vote matters. On the other hand, presenting information through infographics is an amazing way if you want your viewers to remember information easily.
3. Personalisation
Would you like to accept Cookies? A famous question people usually see on various blogs and shop websites. Opinions on cookies and data collection vary as an average customer doesn’t understand online privacy policies.
However, no matter how strict privacy policies are, many companies and sites collect data. And what do they need it for? Simple: personalisation. Customers love products advertised “specifically for them” so you should learn how to inject personalisation into a digital marketing strategy.
In the last 10 years, personalised marketing was based on only switching the names of the people you’re addressing in the email. In 2020, improved technology, such as AI and personal data, makes it possible to create personalisation we’ve never seen before. Recommendations from content, to design, products and services will all be affected by personalisation.
4. Adapting marketing plan to situations
Let’s be honest, this year didn’t start the way we wanted it to. Recessions, businesses shutting down and many more are caused by the virus known as COVID-19 that’s been spreading across the planet. Many people are forced to work from home, which naturally, requires adaptation as a ton of businesses are moving online.
As online competition increases, your main goal is to be visible than your competitors. You will achieve that by following main trends and trying to reach a higher ranking on the search engines.
How to achieve high ranking? When it comes to being recognised by the search engine, you need to be very consistent as continuity is crucial for success. Investing in a good PPC campaign is also necessary! However, running a successful business and taking care of digital marketing can be very hard to balance. You should consider contacting the professional digital marketing agency like GWM Melbourne that will help you develop a strategy taking you to the top of the search results. Their team of professionals will provide you with expert advice on the marketing strategy and help you set realistic and achievable goals.
5. Focusing on customer retention and loyalty
No matter what type of business you do, your main goal is probably profit and success. In the past few years, your strategy was most likely directly focused on that. So, you tried to achieve your goals by selling products to large numbers of people.
However, this year your digital marketing campaign shouldn’t be based on attracting new customers and clients, instead, try focusing on retaining regulars and fighting for their loyalty. Keeping your existing customers happy will keep your budget happy, as it’s less expensive to retain a customer than invest large amounts of money in attracting new ones.
Besides that, happy loyal customers are more likely to recommend your business to their friends and acquaintances. That’s how you’ll increase your brand awareness and build an unbreakable reputation. Satisfied customers are a (free) advertisement for your brand!
Conclusion
Online trends are changing with incredible speed, but when it comes to marketing, whatever helps you successfully sell your service or product remains a trend until something equally good or better is discovered. Investing in digital marketing is the greatest thing you can do for your business. Don’t focus too much on success, but make customers your main target as they will bring success and profit along the way. Never neglect your online representation. That’s what attracts buyers and makes them stay.
