If you really want to make a statement for your business, then you will want to consider the architecture of your store or your corporate office. How your stores or your office looks says a lot about your brand. You want to make sure that the physical look of your business reflects your company. Here are some proven ways that you can showcase your business with great architecture.
1. Create a stunning lobby or reception area
When you walk into a business’s lobby or reception area, you get a quick idea of what the company is all about. Therefore it is a great idea to make the most of this space. You should design the lobby or reception area to be as open and as welcoming as possible. You should also consider the materials that are used for the reception area. If your business involves the outdoors, then you may want to “bring the outside inside” with the use of natural woods and other organic materials. If you are a high tech firm, then you might want to consider the use of sheet metal fabrication for your business entrance logo to give your office a high tech appearance.
2. Integrate your brand message into the architecture
Since your building or your space is your office identity, it is a good idea to try to integrate your brand name, mascot, or your logo into the architecture itself. For instance, there are many Disney corporate offices and buildings that will integrate Disney characters into their building’s design. Investigate creative ways you can put your business name, mascot, letters or logo into your architecture to enhance your brand recognition.
3. Make creative use of glass for your walls and ceiling
Glass offers a great way to open up space around your building. You can make use of clear glass walls to make conference rooms appear more open. You can also use frosted glass or other ways to add some unique texture to the interior or the exterior to your space. There are even some buildings that have made creative use of glass on the ceiling.
4. Play with the ceiling height
One of the creative ways that you can showcase your business is by opening up the ceiling on part of your office that you want to emphasize. For instance, the office lobby is an obvious example. However, you may also want to consider a high ceiling for your main conference room where you meet with your clients. A high ceiling creates a feeling of openness and bigness that can help make your brand appear larger.
5. Consider your business’s appearance at night
While most people operate your business during the day, you will want to make sure that you can also showcase your business at night. You can do this by ensuring that your businesses have great lighting on the exterior of the business. The light should emphasize the most interesting design elements of your business. For instance, if you have a textured wall, then the light will play really well against that wall.
6. Don’t forget the exterior of your space
One of the most important parts of your business office or store is the exterior. In fact, this will be the first thing that a new customer or client will see. You don’t need to have the biggest or more intricate architecture on the outside. Instead, your exterior should best define your brand. People should know within seconds if you are a high tech business or sporting goods company. Be sure to look at all the approach angles from your business. For instance, if there is a major road that leads to the back of your building, then you will want to make certain that you pay attention to the architecture in that area.
Creating an eye-catching look for your business
Architecture can go a long way in making your business look great to customers and clients. Remember to focus on your lobby or reception area, integrate your brand message into the architecture, use glass, play with ceiling height, consider your business’s appearance at night and focus on the exterior of your business. With the right architectural design, your business will make a lasting impression.
Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.