The vast majority of startups believe that the only way that they can reach their customers is through regular digital channels. They’re cheap, widely available, and easy to use.
But when you delve a little deeper, you soon realize that digital marketing is anything but a free lunch. You have to pay high fees for just about everything, from SEO to ad space. It can massively eat into your profits.
That’s why so many entrepreneurs are looking for actionable strategies that allow them to take their marketing offline. But what can you realistically do to build rapport with your customers and encourage them to buy from you? It’s easier than you think!
Network At Every Opportunity
Getting the word out about who you are and what you do is an endless challenge. Everyone is seeking their self-interest, so we tend to pass by other people like ships in the night, missing out on opportunities.
If you ask most successful people how they managed to get to where they did in their careers, they usually chalk it up to a chance meeting. People get their start in all sorts of weird and unusual ways. But, crucially, you don’t know when that critical interaction is going to take place. Usually, it arrives when you least expect it.
Networking, therefore, will feel a bit like a scatter-gun approach at first. Over time, though, you refine your methods, and eventually, you wind up making better use of each event.
Print Advertising Material
You know that when you go to a theme park, you can access a map of all the rides using an app on your phone. But even though that option is available to you, it is still nice to have a real, physical map in your hands sometimes. It just feels magical.
Printing publications, however, isn’t just a strategy they like to use in the theme park attraction sector. It is also a strategy that you can use right now in your firm, no matter what you happen to sell.
As https://www.action-mailing.com/printing-and-pre-press makes clear, it doesn’t make sense to use in-house printing facilities to create high-quality, mailable items. You wind up with something that disappoints.
What you want are print distributions on quality materials. You need something that feels good in your customers’ hands. It has to feel robust and look rich and vibrant. Having a professional print partner, therefore, is essential.
Once that’s sorted, you’re then free to use your prints how you like. Traditionally, businesses post flyers to their customers, but nothing is stopping you from taking a more innovative approach. Why not use printed materials in another way?
Start Cold Calling
Cold calling has a bad reputation in marketing circles. Still, it can be a great way to reach the people who stand to benefit from your business the most.
Cold calling is a massive challenge and an undertaking, but companies still do it regardless. The reason is that it is fundamentally effective. Companies tend to find that reaching out to customers generates relatively good ROI. It’s more personal according to https://www.business2community.com/, and you can inject a little character into the interaction. It’s not indirect, like email or banner ads.
If you have a pre-existing relationship with a customer, then take advantage of that in whatever way you can. You could call them back regarding their previous order. Or you could respond to their email with a voice call. Little tricks like this can enhance the appeal of your brand and make it seem less digital and distant.
Create An Event
Nvidia is a company that makes graphics cards for gaming PCs. The company could choose to do all its advertising online if it wanted. It certainly has the budget. The firm, however, chooses not to. Instead, it hosts an annual event where it showcases all of its latest technology, ideas, and products.
The conference is quite technical for those not in that world. But still, thousands of people attend, and millions of people watch online. It is by far the company’s biggest marketing event of the year. The CEO regularly appears on stage, talking about his plans and the direction for the firm.
Creating an event, therefore, could be the catalyst that you need to get your business started. Once the current public health crisis subsides, you should consider how you can use in-person interactions to build a better brand.
Boost Your Speaking Engagements
If you follow any of the top entrepreneurs and investors, you soon realize that they make a habit of speaking engagements. They’re continually touring around the country, looking for new audiences with which to share their message.
Even if you’re only a small-time guy or somebody getting started, you can jump on this bandwagon too. If you can create a sense of interest and authority, you can get people to listen to what you say. You don’t need to be famous or even have a profitable business. You just need a set of ideas that are valuable to other people.
Typically, you’ll look for ways to sell your products, but you don’t want your events to turn into a series of sales pitches. Instead, you want to cultivate an interest in why people should view your products favorably. Perhaps they help save the planet. Maybe they will help to improve their health. Fundamentally, the reasons themselves don’t matter. What counts is whether you engagingly appeal to them. If you do, then they’re more likely to want to buy from you.
If you’re a leader in your industry (or you know something that others don’t), then start printing publications.
Publications are vital for a couple of reasons. First, they help to establish you as an authority in your field. People quickly get the idea that you’re a big player and know what you’re talking about.
Second, it gives you another chance to market to your target audience. You can use it a little bit like an ebook. You roll out the content and then use it as a way to drum up interest in your products indirectly.