Toasting at The Office: A Guide to Responsible Drinks in the Workplace

Can you have a drink at a work event—and still be responsible? It turns out yes, but your company leadership needs to help you. They can do this not by banning alcohol, but by creating a policy and addressing it with employees frequently and clearly.

Here’s how you do it. Most companies have what’s called a code of conduct. It’s how they expect employees to function at work and while they’re being representative of the company. But the thing about a policy is, many people forget about it—which is why it’s important to share it again before events that may involve the availability of alcohol. If necessary, it’s helpful to have a meeting talking not just about the policy, but about consequences, too, and about how to report violations and maintain confidentiality.

Need more ideas and outlines about how to create and institute this? This graphic offers some ideas.

Please include attribution to https://zerocater.com with this graphic.

Toasting At The Office Infographic

Best Ways Managers Can Motivate Their Team

It’s hard to keep everything right on schedule when the office morale is low and people are slacking at half of their work capacities. According to Gallup, only 29% of millennials are engaged at work, 55% of them are unengaged and as many as 16% are actively disengaged. So, how do you get the other 71% to wake up? Simple, by following the instructions below:

Make it worth their while

No matter how interesting your employees’ job may be, sooner or later, their initial enthusiasm will fade, and they’ll feel like dogs chasing their tails. As a result, their productivity levels will drop, leaving you with a workforce operating at half-capacity. To avoid this, you need to constantly be raising the bar and setting new challenges for your employees. According to these statistics, 86% of millennials would keep their current positions if their employers provided them with career training and development, while 87% of them stated that professional development and career growth opportunities are very important. This could be anything ranging from specific job-related skills, languages, computer skills, and so on. In essence, by investing in your employees’ development, you’re effectively hitting two birds with one stone, as their newly acquired skills will keep them both motivated and more productive at the same time.

Provide them with regular feedback

Providing your employees with a steady stream of feedback will show them that their efforts aren’t going unnoticed. According to PwC, 69% of employees stated that they would work harder if their efforts were better recognized. Give praise where praise is due and acknowledge all of your employees’ hard work to keep the morale afloat. Also, don’t hesitate to hand out constructive criticism to those employees who might be slightly under-performing, as 92% of people surveyed agreed that, when appropriately delivered, negative feedback is an effective performance booster. So, skip the dry formalities of the annual and quarterly reviews, and call up a meeting face to face. Just be wary, as some employees are more sensitive than others. Always give positive examples of their performance first, before criticizing them, in order to avoid hurting any egos.

Give out incentives

For some of your more competitive employees, a simple pat on the back simply won’t do. Instead, they’ll want a more formal sign of recognition for their troubles that they can share with their friends and families. Show them that you care and give them a master gift card, take them out for a fancy dinner, or offer them some paid time-off to spend with their loved ones. This will give them a sense of accomplishment that will motivate them to work even harder. Also, don’t forget to commemorate important milestones with your employees, both company and individual ones, as they are the ideal time for you to be generous and thoughtful.

‘Laissez-faire’

One of the worst possible things you could do inside the office, is to try and micro-manage each and every one of your employees. This is not only highly demotivational, but counter-productive at the same time, as frankly, no one likes having someone breathe down their neck while they’re working. What’s more, employees will get the opinion that you don’t trust them and as such lose confidence in their own abilities. Rather, what you should be doing is giving them some increased autonomy by letting them do things their way. Be flexible, let them organize their own schedules, don’t choke their creativity with unnecessary rules and regulations, and they’ll respect you more for it. According to this survey, 89% of companies reported better employee retention due to the implementation of flexible work options. So, focus your attention on more important matters, and cut your workers some slack every once in a while.

Create a positive working environment

Nurturing a healthy office atmosphere is vital for the overall productivity of your employees, and their mental well-being as well. Team-building events are an excellent way to break up the monotony of the daily grind and let your employees have a bit of harmless fun. Mind you, it doesn’t have to be something elaborate and expensive, but something as simple as a casual Friday, or a spontaneous night out. The most important thing, however, is that it’s something totally unrelated to work, as the main idea is for people to let off some steam and get their minds off work. All in all, these events present the perfect opportunity for your employees to bond with their co-workers and improve their mutual working relationships.

To sum up, different strategies appeal to different people. What works for one employee may not be the case with the rest of the lot. Therefore, it’s vital to keep experimenting with various combinations of these methods, in order to find just the right concoction for your specific workforce.

Guest author, David Webb, is a Sydney-based business consultant,online marketing analyst and a writer. With six years of experience and a degree in business management, he continuously informs the public about the latest trends in the industry. He is a regular author at BizzmarkBlog. You can reach him on Twitter or Facebook.

Keeping Remote Employees Happy And Productive

Keeping your online team happy, engaged, and productive doesn’t have to be difficult. In fact, two-thirds of managers say their employees actually become more productive once they go remote, SurePayroll reveals. Being in control of their own schedule — and eliminating the daily commute — gives remote employees more time and flexibility, which increases motivation and productivity. However, remote teams still require conscientious management. You want them to feel valued and part of the team even though they’re not on-site. With the following tips, you can cultivate a happy, engaged, and successful online team.

Communicate effectively

Communication is key in every aspect of business — and online teams are no exception. In fact, poor communication is one of the prime reasons employees get frustrated in their jobs. It also leads to feelings of isolation which means employees are less likely to contribute to the team. The solution? Effective communication channels. Let your team know which situations require video chats or phone calls and which situations can be dealt with via online chat. Email is still useful, but not always ideal as messages can be missed. With online chat, team members can instantly ask questions and get answers if they need guidance. This is great for productivity since they’re able to continue with their work right away rather than having to hang around for an email response.  

Define expectations and goals

Although they’re not in the same building as you, remote employees need the same amount of guidance and direction as you give you regular ones. In order to encourage your online team to work efficiently and independently, you need to be clear on the specifics of their working arrangement. Defining the expectations you have for your remote team — preferably with them being mutually agreed upon — will help your employees stay on track with their work. This also includes explaining your mission and goals for the company. Your remote team will therefore feel included in the company culture, but be comfortable and efficient working elsewhere.

Recognize great work

If your remote team does great work, make sure it doesn’t go unnoticed! Failing to give positive feedback where due can leave employees feeling undervalued and even increase your turnover risk. Appreciating exceptional work can motivate your team to maintain that standard. You can also use bonuses or raises as an incentive. It can help to make the recognition public on company-wide channels, so your other employees are informed about the valuable work the remote team does each day. Your online team will then continue confident their hard work is going noticed and appreciated.

A productive online team can be a huge asset to your business, so make sure you take the steps to make yours the best it can be. While creating an engaged and motivated group of remote employees can be a challenge, once you put the above appropriate systems into place, it’s more than possible to achieve. Once you get into the swing of things, you’ll soon have a motivated, engaged, and high-functioning remote team.

Guest Author, Jenny Holt, is a former HR executive turned freelance writer, who now spends more time with her young family and ageing, but ever eager Labrador, Rover.

How to Find Work and Jobs Abroad

The idea of working abroad and leaving the U.S. is one that appeals to a lot of people. Maybe you’re a new graduate and you’d like to go overseas and utilize your skills, or perhaps you’re further along in your career and you’d like to make a change.

The idea is similar to people who come to the U.S. for work. Many people come to the U.S. on temporary work visas, and then they’re able to send money back to their families using services like Remitly and develop valuable skills in the process.

The following are some ways employees in the U.S. can take a page out of foreign workers’ books and go abroad to work.

Learn the Language

The sooner and the more thoroughly you can work toward learning the language of where you want to work, the more appealing you are going to be to prospective employers. You don’t necessarily have to be fully fluent, but if you are bilingual in both English and the native language of where you’d like to go, it’s going to be much easier to find employment.

Some employees may have the plan to go abroad from the start so they’ll start studying a foreign language while they’re in college. If you didn’t do that, don’t worry. There are plenty of online courses and classes that can help you with your foreign language skills as you’re searching for employment.

Consider U.S.-Based Employers

When you want to work abroad, you might automatically start looking at companies that primarily operate where you’d like to go. That’s fine, but there are also plenty of companies in the U.S. that have a reputation for sending employees abroad for a period of time.

For example, Deloitte is one such company. They have partnerships in countries throughout the world, and while their headquarters is in New York City, they also often send people on international placements. You don’t have to be a top executive, either. They send everyone including interns and entry-level employees abroad if they’re interested.

Another example is HSBC, which has an international management program.

Frequent Travel Jobs

Even if you don’t find employment with a company that will place you overseas for a year or two, there are jobs where it’s all about travel. One example is the Uber Launching Team, and another is Airbnb. These companies are known for having positions that are almost entirely travel-based, and they may even offer travel-based perks and benefits to employees.

Finally, you might explore a working holiday visa as well. A working holiday visa is something that people aged 18 to 30 or sometimes 18 to 35 may be eligible for, depending on the country. These options let people work abroad in different positions around the world as they’re traveling. You will have to show that you have a desirable skillset to get one of these visas, and you may need to show your resume as well.

It’s definitely possible to work abroad in different settings and ways, so if it’s a dream you have, doing some research can help you make it happen.

How to Increase Exposure of Your B2B Content

Content is considered king in the marketing world for both B2C and B2B sectors. Many companies that provide special products or services to suit their clients’ needs, seek to help their audience better understand their offers. This is especially true if your company offers a wide variety of various services. The market is especially crowded and competitive, which makes it difficult for clients to choose which company’s services to opt for. That’s why  the goal of every company is to help their clients make that decision easier.

There’s no better way to achieve this than through content marketing. However, when developing content for your B2B marketing you must focus on making it highly relevant for your audience and ensure that it’s top quality as well. That way, you can ensure your content gets the required exposure and that your clients can easily familiarize themselves with your company through your well-placed content. Therefore, here are a few ways to increase the exposure of your B2B content.

Optimize content for SEO

Search engine optimization (SEO) has become an integral part of every company’s content marketing. The main reason is that SEO helps you build more visibility, awareness and credibility for both your content and your company. It’s important to understand that B2B audiences differ from B2C ones.

That means that your clients are more likely to do some extensive research after reading your content and before they decide to contact you for business. That’s why it’s important to properly optimize your content, so that your audience can easily find and access it. Make sure you choose the right keywords to rank for and build your content around those keywords for more exposure. The better and more relevant your content is, the better your rankings will be.

Ensure brand consistency in your content

Branding helps companies elevate themselves on the market and differentiate themselves from other companies. Having  a strong brand image and consistent tone of voice online helps establish a more personal and long-lasting relationship with your audience.

However, maintaining a consistent brand image across channels, assets and markets is not an easy task. If you have difficulties in managing your content distribution and creation, you can always opt for content creation services which will not only help ensure brand consistency in your content but also yield the best results in terms of exposure.

Share content on social media

Social media platforms have become quite business friendly as of late. Having a good social media strategy will not only increase the exposure of your B2B content, but also help you build your online presence and reputation. What’s more, it helps you actively engage with your clients, in order to establish more relevant relations with them. However, not every social media network is best suited for B2B content distribution.

If you try to build a presence on every social network, you’ll only end up wasting both time and resources. Instead, focus on social media channels that your clients are present on. For instance, LinkedIn as a social network, is more suited for companies and business of every size. Their business-friendly environment will help you publish relevant content to your clients and ensure you favor good exposure.

Educate your clients

As mentioned before, helping your clients familiarize themselves with your services and your company in general is essential. Content can help you do that, but only if you focus on educating your clients in an interesting and relevant way. You can publish how-to guides and descriptions to help your clients understand your services or products. Including visuals is also a good way to ensure engagement and interest. For example, you can share product videos or demo guides for your audience to watch.

However, you don’t have to solely focus on explaining your products or services. Consequently, you can also provide educational content on important topics, problems or other industry-relevant information and news. That way, you’re not only helping clients understand your company better, but also helping them keep updated with the current industry trends. This type of content will help you position yourself as an industry expert, who provides useful and relevant information to their clients.

Share content through other media channels

Social media isn’t the only way to boost exposure for your content. Other media channels also present a good opportunity for your content to get the required recognition. For example, you can share content on your own blog and website. Moreover, you can engage in guest posting on other reputable sources. That way, you’ll gain more exposure and more credibility.

In addition, nurture leads from your email list of subscribers with content. Sharing content via email is a good way to send out personalized messages that will encourage your leads to consider doing business with you. Whichever method you choose, you have to make sure you have the right strategy in place. Building exposure isn’t easy, especially the kind of exposure your business needs, in order to grow and develop further.

When creating content for your B2B marketing, you have to focus on your clients and their expectations. The purpose of content marketing isn’t just promoting your company to clients, but also educating them and convincing them that your services are the right solution for their company. The more relevance and quality your content possesses the more efficient it will be in driving your business goals.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on Technivorz.com

 

 

3 Reasons Guest Posting Can Be Good for Your Business

Has guest posting been part of your brand promotion over the years? Having the right people guest post on your website can be of benefit to you for different reasons.

From relevant links in your blog posts to more site exposure, think about guest posting. With that in mind, is it time guest posting became part of your business routine?

Giving Your Brand More Exposure

In determining if guest posting is right for your brand, keep these items in mind:

  1. Better rank – When one writes a blog post for your site, it should include relevant links to your business. With such links, you can improve your site performance on search engines like Google. The higher ranked, the better the chances consumers will find you. This is when searching for products or services tied to your industry. If you show up on page one of a Google search, chances are a fair number of consumers will click on your site to learn more. Meantime, being on page five or six of such a listing is almost a kiss of death in terms of getting traffic coming your way.
  2. Socialize more brand exposure – Another reason for guest posting is brand exposure. Make it so that anyone guest posting for you will help promote your site. In allowing them to write a relevant post to your blog, in return they will promote it on social media. Such social channels can include Facebook, Twitter, LinkedIn and more. As the posts get shared among consumers and even businesses, it should lead to more interest in your site. Even if a consumer comes to your site and chooses not to do business, they may know others interested in your brand. As such, word is spreading and you may end up with new customers. Also ask the guest poster to respond to any comments about the individual post. In doing this, it starts and can continue a discussion with consumers for some time to come. The longer people are talking about your products or services in a good manner, the better it is for you.
  3. Expert in your industry – Last, quality guest blogging on your site can leave you seen as an expert in your field. By being an authority, you tend to get more credibility from consumers and businesses. This can open the door on two fronts. One, you can increase your B2C sales. If you sell to other businesses, being authoritative in your field can lead to more sales. The more your guest posters are viewed as relevant, the better chances you have of more traffic coming to your site. That also can mean your sales numbers.

If you and guest posting have not been partners up to now, don’t you think it is time to change this today?

About the Author: Dave Thomas covers business topics on the web.

 

4 Genuine Examples of Good Customer Service

Selling is one thing: You can probably convince nearly anyone that they have a need or a want that’s related to your product or service. That’s what makes you good at your job in either sales or marketing. But it’s often what comes after the sale—when things go sideways or when your customer or your company trips up a bit—that determines how well your company does going forward, how many new customers it gains, and how many customers come back for a second, third, fourth, or more time. That’s what’s called customer service, and that’s what many companies don’t do very well.

 They might not do it well because they haven’t thought about it enough. They don’t have a culture that’s dedicated to getting it right, every time, for the customer. So what do companies that do have a culture of excellent customer service look like, and how do they get it right every time? This graphic offers some worthwhile examples.

Click To Enlarge


4 Genuine Examples of Good Customer Service

Via Salesforce