As an entrepreneur, you have to make tough choices every day. While this most commonly comes down to various forms of business decisions, there are some choices that are on the line between business and personal. One of these choices is picking the most suitable car for your business. You see, as an entrepreneur, your car is a part of your brand. On the other hand, as a means of commute, it can also be a massive logistical factor. Therefore, this is the question that you need to approach as carefully as possible.
1. Making an impression
While a car is definitely not the only way for you to go around, as an entrepreneur, there’s the issue of image and branding. Arriving at a business meeting in a cab or being driven there by an Uber driver may have a somewhat negative impact. Sure, some claim that in a crowded urban environment, owning a car is a luxury, still, as an entrepreneur, you need to send a certain message – that this is a luxury that you can afford. Keep in mind that some people may equate the success of your business based on what you drive. Naturally, if they are to do business with you, they will do some additional research, but the first impression goes a long way.
2. The mobility
Even in the age of digitalization and communication tools, your ability to get from one part of town to the other may determine your success as an entrepreneur. Being self-reliant will help you optimize both your schedule and your itinerary. Also, provided that you run a one-person enterprise and that the goods that you provide (or products that you sell) are compact enough, you can use the vehicle in question for delivery. The state of your vehicle, its performance and reliability are, in this particular situation, even more important.
3. The motivation
Previously, we’ve talked a lot about the impact that having a nice car has on potential associates; however, the same goes for you, as well. How? Well, by being able to afford a nice ride, you, yourself, will get a much higher sense of accomplishment and provide yourself with some additional motivation. The same goes for being able to invest in the vehicle and tune it up a bit. If you’re spending a lot of time behind the wheel, it might even be a good idea to start thinking about customizing the car a bit with technology like performance mufflers. This way, you will add a unique sound and feel to your commute.
4. Developing a personal brand
One of the most important questions that you have to ask is what kind of car goes well with my persona? To answer this question, you must first figure out the impression that you’re trying to make. You see, as a person behind a non-profit organization, the last thing you want to do is drive a luxury car like Lamborghini. Knowing your target audience is the most reliable way of figuring out how you can develop this personal brand.
5. Chance for branding
A lot of people have the logo of their company printed on the side of their vehicle. Why? Well, because it allows them to raise corporate awareness by turning the vehicle into a mobile billboard. Other than this, your own carrying capacity is quite limited, and owning a vehicle allows you to store a larger inventory of promotional products. Your car’s compartments, back seat and trunk can carry a lot of promotional materials that you can distribute to clients, potential partners and interested parties. All in all, your car can become a crucial part of your marketing system.
At the end of the day, this is a decision that has so many factors to consider. Still, this is not necessarily a bad thing. Previously, we’ve listed so many ways in which you can improve both your personal image and that of your company with the right utilization of your company vehicle. Add to this the pragmatic advantages of having a top-notch vehicle, and you’ll just have it all.
Diana Smith is a full time mom of two beautiful girls interested in topics related to marketing and latest business trends. In her free time she enjoys exercising and preparing healthy meals for her family.