When it comes to advertising your small business, it may be to your advantage to think outside of the box. Trying some unique marketing tactics can help you stand out from your competitors and get more potential customers interested in what your company has to offer. Here are four easy and unconventional ways to promote your small business.
Give Away Promotional Items
Everyone loves free things and giving away certain promotional items that feature your business’s name and logo and any catchy slogans can help you get more noticed. T-shirts, keychains and water bottles are some of the most common promotional items, or you can also try giving away less-conventional items, such as backscratchers, piggy banks and inflatable beverage floats. These promotional items can be passed out to people who attend tradeshows or while walking by on the street.
Engage in Recreational Activities
Another clever way to promote your small business is by encouraging your staff members to take part in group activities while wearing T-shirts that advertise your company. If other people who are engaging in these activities notice the name of your business on everyone’s T-shirts, they may be inclined to ask about your company and could even become new customers. Fun ideas for group recreational activities include rock-climbing, karaoke nights or visits to local amusement parks.
Market with Vehicle Wraps
Vehicle wraps offer a great way to advertise your business while on the go. Vehicle wraps are essentially billboards that are displayed on vehicles to advertise business names, contact details and other important marketing information. These wraps can be placed on cars, trucks and vans as well as large vehicles so that they are visible to the public while driving through town.
Use Local Advertising
In addition to marketing your business to the masses through social media and other online platforms, you can try utilizing local resources to get more noticed. A local newspaper may be willing to write an article about your business so that more people in your area can learn about it. You could even try getting on a local talk show or radio show to talk about your business and how it can benefit the people in your community.
Your small business can increase its chances of success if you advertise it in the best light possible. Being adventurous and trying these easy and unconventional marketing methods might be just what your business needs to get ahead in the game.
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.