If you’re an owner of a construction company, chances are, marketing may be the last thing you have on your mind. However, when you’re facing the problem of getting a lesser number of bookings and projects, you might want to reconsider your priorities.
If you want to outshine your competitors, you have to invest your time looking for alternative ways to reach your audience. Fortunately, with the help of construction loans that can boost your marketing strategies, you can set your company apart from others.
Although marketing is important in any business, many construction companies are still stuck in the traditional ways of advertising their business. With advancements in technology, gone are the days when you have to manually distribute flyers and run newspaper ads.
Digital marketing now holds the title for the best way to market any and all businesses. With just a few clicks, it’s now possible for construction companies to bring in new leads and projects. This, in turn, leads to an increase in their company’s ROI.
With that said, here are some tips that can ramp up your digital marketing, and make your company well-known to your audience:
1. Invest in SEO
If you’re like most construction companies today, then you probably already have your website up and running. However, you may be surprised to know that marketing isn’t limited to just setting up your website. You also have to make sure that it’s regularly updated, optimized, and user-friendly. That is why you need Search Engine Optimization for your website.
Search engine optimization, or SEO, is a digital marketing strategy that helps websites rank higher in the search engine results page (SERPs). In essence, it increases the chance of your website being seen on the first page of the search engine results.
Many businesses also use local SEO strategies so that when potential clients near them look for the services they offer, their business website will be shown on the first page of the search results.
2. Submit a Blog to a Well-Known Website
Guest blogging is another marketing strategy where you reach out to the owner of a well-known website and ask if you can submit and publish a blog on their website.
In return, your company will get an external link from the posted blog post and in turn people who read the blog, will be introduced to your company.
Guest blogging provides a myriad of benefits for many businesses. For one, it can generate organic online traffic which if done properly, can be converted into sales. It also builds your company’s reputation online.
Guest blogging on popular websites lets you influence the audience that subscribes to that particular website. In turn, you can create a good impression of your company that people will remember.
3. Create YouTube Videos
Did you know that YouTube is the second-most popular search engine next to Google? You’ll be surprised at how many people use the online video platform to learn about renovations, DIY home projects, and other important construction projects.
Knowing this, you can, and should use it to your advantage and create your channel that features information about being a contractor along with anything related to construction. While other people may think that you’d be giving away your services to the public, this proven strategy is a sure way to boost your sales.
Some may not realize it but YouTube is extremely important in every service-based business. When you give out instructional and informational videos about construction, you’re also building trust with your target audience.
Entrepreneurs know that it’s not easy to get people’s trust, especially over the internet. So, when you dispense free advice, especially when your audience finds it valuable, people will be much more likely to remember your company whenever they need construction services.
4. Ask for Customer Reviews
Since construction businesses are centered on giving services to their clients, customer feedback is an important part of their digital marketing efforts. When people look for any services, the first place they look for is the internet.
However, before employing the services of a specific company, they’re more likely to check the customer’s reviews first. The greater the number of favorable reviews you receive, the better your chances are to turn them into paying projects.
The importance of customer reviews is also evident in its ability to affect the ranking factor of your website in SERPs. Depending on the type of review you get from your customer, search engine algorithms will decide whether to rank your website up or down.
If you have more positive reviews and little to no bad reviews, then your website will have a higher chance of landing on the first page results of search engines.
Construction Loans for Your Company’s Needs
If you own a construction company, there’s a big chance that you’ll need to apply for construction loans in the future. Whether it’s to bridge a cash flow gap or for your digital marketing strategies, a business loan can provide you with the cash you need to succeed in running your business.
Author Bio: Matthew Gillman is the CEO and founder of SMB Compass. I am a trusted business financing expert with $150 Million+ in direct lending experience. While I’m not in the office I enjoy spending most of my time with family and close friends. Whether it be on the beach surfing, or in the mountains skiing, my favorite thing to do is to just be outdoors.