Although email marketing has existed since the early seventies it is still an essential tool that will continue to rule digital marketing for years to come. According to stats, over 4 billion people will be using email in 2020 and beyond. This means over half of the population on Earth and 26 percent of this population is in their early teens. The stats reveal further that about 99 percent of email users open their email accounts daily. In simple words, your target audience is online and has email accounts that they consistently use.
When You Need to Reach the Right Audience
The biggest benefit of email marketing is reaching the right audience. When you use this tool well, you will reach your target audience wherever they are. Research shows that many people tend to ignore billboards and printed promotional materials like posters, but are more inclined to respond to promotions online and from their phone. It further highlights how people spend about 30 percent of their time working, and 50 percent of the time looking at their mobile devices or working from home. This further proves that there is a huge amount of people who are more likely to see and respond to marketing that is sent to their devices. When you want to reach the right audience, email marketing should top the list. Send your emails frequently to keep your audience engaged and think about the services and products they might need from your business. Avoid sending promotional emails too frequently and be sure to frame some of your emails towards offering solutions to impending problems.
When You Want to Track Metrics
Email marketing does incredible work when it comes to tracking the success of your campaign. The beauty of this approach is that you can see who clicked on which email in order to analyze what messages drive sales. After learning what interests your target audience and what has a high rate of click-through, you can continue to build on it. For example, if a specific email generated much higher sales than usual, then you can work towards creating similar emails offering items or services that will attract more buyers. You can begin the growth of your business by investing in an email marketing service to reach a wider target audience and continue to promote your business.
To Increase Awareness
Staying at the top of your industry takes effort, time, and continual work. If you want to be the first company that clients think of when they need services that you offer, go an extra mile by sending emails about your products and services. Be sure not to send too many emails or else they will just get sent to their spam folders. Being intentional with each email will ensure better results for your company in the long run. Try to personalize your content to be about the clients as well. This will increase the likelihood of a response. Email marketing will keep you connected with your target audience.
Cost-Effective Method
Email marketing has remained to be the most affordable marketing strategy throughout the years. It is the most cost-effective with a return of about 44 percent of your investment. For example, when you invest $1 in email marketing, you will get $44 returns and the benefits increase from time to time provided you do it the right way. Email marketing services top the list of all marketing campaigns because of the higher likelihood of responses from your target audience. There still might be times of the year that are naturally more slow or world events that affect your growth, but email marketing will get you the results you want if you are consistent.
An Effective Call to Action
Want to convert readership into clients? Well-crafted call to action will leave your audience wanting to reach out. Well-written emails will show the audience what you offer, the steps to take and why they need your product or services. Telling your reader why they need your services and showing them the benefits of having it will further increase the chances of higher sales. Email marketing will let you track the performance of your campaigns so you will know which emails have a lot of readerships and improve on it.
When you invest in a quality email campaign, you will convert your audience into long term clients. Email marketing helps you increase awareness of your products and services, especially if you send emails regularly to your list of subscribers.
