It’s a daunting but exciting time at the moment. Businesses are seeking to make a comeback and they know that, with some pain in the market, there are also a lot of great opportunities. Many businesses are having to decrease in size both in branches, locations, and workforce. Others are in fact, expanding and trying to fill those gaps created by their competitors. You now have the chance to perform the latter. But, your business recovery plan will need a few things, if you’re going to make it a success without any stumbling or fumbling.
A fleet of your own
Now more than ever you should be seeking to deliver your own products to your customers. So many delivery companies have had to shut up shop, temporarily and permanently, leaving businesses unable to make their customers happy. Online shopping had skyrocketed in the past few months because no one has been able to go outside to retail stores. So, you need to create a small fleet, which can operate smoothly and without a hiccup.
First, you need cheap truck insurance which is good for delivery vehicles. In other words, this insurance will be for any vehicle between 7.5 tonnes and 44 tonnes. Fleet trucks will go through a lot of challenges, such as being damaged on loading, unloading accidents and putting many miles on the clock. With this type of cheap comprehensive insurance, you’re covering all bases and making sure that your fleet is never
A content marketing splurge
Companies are in shock. The pandemic has taken away some of their most loyal customers. People are having to reevaluate their spending and cutting down on making purchases. However, some other people are doing better and still looking to buy. This means that organic customers are up for grabs more than ever before. Loyalties are vanishing and new alliances between businesses and customers are forming. But how do you capture new consumers?
You must focus on great original SEO content. Good content will be educational, informational and fun to read. It will have wit and humility but leave the reader satisfied that they have learned something new. They can put a piece of information away in their memory bank and use it in their own lives. This could be a statistic, fact, figure or a piece of unique knowledge.
Brand awareness emergency
The fundamentals of the economy are still fine, it’s just the lockdown and the circumstances around it, that has caused a little fear among consumers. But, if you show your face on social media, create some simple homemade videos for YouTube advertising, you can speak to the people and tell them that you’re open, ready to serve and can’t wait to make them happy again. This sounds so simple because it is! You need to remind consumers of your existence! Some people will have moved on or about to move on from your brand, so get back into their life by visual force!
Every business recovery plan should have an answer to the question of how are you going to deliver your products or package delivery companies won’t take you on?