Amazon is a great place to sell your e-books or products. It is a professional, legitimate business with years of experience. However, you need to ensure you are gaining enough traffic to lead to sales. This is why it is important to become familiar with SEO, which is also known as search engine optimization. To help you get started, here are several SEO practices that can impact your Amazon storefront.
Virtually Meet with An SEO Company
The first thing you want to do is attend a virtual meetup to discuss SEO. You can arrange for your team and yourself to attend a virtual meeting with an SEO company. During the meeting, you are going to learn about white-hat SEO techniques that can increase your rankings in Amazon search results. The SEO company may even offer ongoing support through online chatting and virtual meetings.
Adapt to Amazon’s Search Algorithm
The search algorithm of Amazon makes a big difference in the success of your storefront. It is similar to the search algorithm on engines such as Google and Yahoo. The Amazon search algorithm is based on the relevance and performance of each store, and you can use factors such as your keywords, brand field, product description, product images and price to fit the search algorithm. Remember, you want to adapt to the search algorithm rather than try to find a way around it.
Use Relevant Keywords and Content
Relevant keywords and content are a big part of search engine optimization, and the rules do not change when practicing Amazon SEO. If you are running an Amazon storefront for dog products, your keywords may be “dog supplies,” “dog food” and “dog toys.” You want to fit your keywords into your description naturally rather than using too many and stuffing them anywhere in the content. Your virtual meetup with an SEO company can help you learn how to research and properly use your keywords.
Upload Images and Follow the Guidelines
You want to see a product before you spend money on it, and your customers feel the same way when shopping in your store. This is why you want to upload several high-quality images of your product. You can impress your customers by uploading images that show the actual size, different angles and product packaging. If possible, upload an image of the product being used to give customers a sneak peek of it. Be sure to read and follow the image guidelines set by Amazon.
If you take the time to learn Amazon SEO from an expert company, you can increase your rankings in the Amazon search results.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She recommends joining a virtual meetup to discuss SEO. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan
