The real estate business is very competitive. Agents who want to get ahead will need to take a proactive approach to finding new clients looking to buy or sell homes. The following strategies have been successfully used by leading real estate agents.
Utilize Social Media
Registering a professional account on LinkedIn, Instagram, Facebook, and Twitter can often yield rich results. When viewers see you are a real estate agents, they may contact you for advice at first and then sign on as a client if you make a good impression. They can also refer others to your social media network for industry updates and area real estate alerts, such as a new development in the works.
Real Estate Lead Generation
Successful agents don’t just wait for home buyers or sellers to call them about a property listing. They look for people who are open to the prospect of buying or selling a home before they even take that first step. Real estate lead generation comes from a range of sources, and a real estate agent who hustles to find new clients knows where to look. They start by checking with family, friends, and neighbors to see if they know someone thinking about buying or selling property. Sometimes a friend of a friend is ready to list or look at available homes. However, there are other ways busy agents can rake in business, too. Some companies can help real estate agents find leads as well.
Follow Up for Repeat Business
An active real estate agent can also check back with former clients to see how things are going. Reminding previous buyers and sellers of the agent’s availability may encourage the former clients to refer friends and family members who might be house hunting. As people move through various life stages, their housing needs gradual change. A former client who bought a home for raising a family may now be ready to downsize. Middle-age retirees could be looking for a vacation cottage or a seaside bungalow.
Monitor Preferred Communities
Real estate agents who prefer working in certain communities often keep watch in those areas for demolition, new construction, or changing demographics to adjust their marketing strategies. They can promote new housing options in those areas via social media, fliers, and other advertising strategies to inform nearby residents who may be interested. Real estate agents sometimes network with neighborhood landlords or popular contractors for leads on properties that are being updated or going on the market.
The real estate sector is busier than ever. Agents have plenty of business available when they make assertive efforts to generate leads.
Bio: Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.
