Every business is unique, and the techniques using Instagram to promote the business and brand will be different. Although it is common for all brands to use high-quality images and even videos to leverage the platform’s marketing prowess, the manner of using images will be different according to the industry type. For example, the travel and tourism industry is one of the most important beneficiaries of Instagram’s marketing capabilities because it has an extensive scope of using visuals to create an impressive marketing campaign. However, there are some common aspects in setting up a marketing campaign on Instagram regardless of industry type.
Soon after creating a business account on Instagram, creating an impressive bio that gives a concise description of the business that generates interest among viewers to know more, make some compelling content to set the ball rolling. To gather some initial momentum for the campaign and garner quick attention, buy 50 likes on Instagram that act as bait and attract more viewers as the brand starts gaining traction.
Splendid photos are assets of the travel and tourism industry that can capitalize on its appeal on Instagram to advance their marketing needs. But pictures alone will not help much unless backed by a well-thought strategy that focuses on consumer engagement.
Here are some tips for the tourism and travel industry that should help to gain mileage in marketing their products and services on Instagram while building a unique brand that pays back well in the long run.
Be consistent with image design
Every business must create a distinctive style that helps in easy identification of the brand so that consumers can quickly relate to it even from the slightest hint. Therefore, maintaining a consistent manner on Instagram is extremely important as part of the brand-building exercise. Your Instagram account should not be merely a gallery of incredible images but also represent your brand’s ideals and values. Remember that stylistic consistency can make or break your Instagram campaign. Besides ensuring consistency in the style of images, you must also maintain the same for the mood and feeling you wish to evoke among the viewers. The images should subtly convey some messages that are in line with the feelings generated by the image.
Go for high-resolution images
The cardinal rule for Instagram users is to use only high-quality, high-resolution images. It is necessary not only to make the photos more attractive but also because of the high compression that images undergo when uploaded on the platform. Instagram compresses the images considerably to ensure a smooth delivery. As a thumb rule endorsed by the experts, 1080 pixels should be the ideal standard for Instagram images corresponding to its height and width. This will ensure that the photos are incredibly beautiful and project the spirit of adventure, travel, and entertainment, as the case may be. Please note that the shape of the picture, square, or rectangle does not significantly impact its appeal as long as it meets the aesthetic standards.
Limit the number of posts
Consumer satisfaction rules supreme, and every marketer must live up to consumers’ expectations instead of assuming that whatever they serve will be acceptable to the target audience. Since engaging the audience and interacting with them is the goal of Instagram marketing, never be over-enthusiastic and bombard the audience with content. It can leave them feeling overwhelmed and confused and turn them away. Create a schedule for posting content by understanding the target audience’s activity level on the platform during different times of the day. It should help feed them with as much content they would be happy with and create a sense among them about how much you respect their choices. This should trigger higher engagement as the audience would find reasons to take more interest in the brand and even share the content.
Use the right hashtags
Instagram users rely on hashtags to explore the platform and discover topics of their interest. Marketers must use the most relevant hashtags that relate closely to the target audience. If a travel and tourism company intends to target travelers to exotic locations, they can use the hashtag #exotictravel to drive the desired section of the audience to the content. To reach out to a broader section of the audience, you can use some popular hashtags that will give more brand exposure despite being more generic and not much related to your niche.
Since it is highly challenging to keep creating unique and beautiful content at a steady pace continuously, an easier way to maintain the supply of fresh content is to rely on content generated by your followers. This will relieve you of the burden of maintaining a pipeline of creative and unique content with high credibility, as it would be like hearing from the horse’s mouth.