Email marketing is easily one of the most effective marketing tactics that a business can employ. However, companies have to be careful not to come across as intrusive and aggressive as they send out marketing emails to potential clients. Toeing the line between efficient advertising and being a nuisance can be difficult.
Fortunately, we have put together the four most common emailing mistakes that companies are making. Read on to find out if you might be committing them and how you can correct them.
Forcing Familiarity
On this day, people are generally wary when strangers on the internet approach them in an overly friendly way. The current issues of data security and a horde of cyber crimes like phishing and identity theft have led most people to treat unexpected internet communication suspiciously.
This is precisely what your potential customers will do if you refer to them by name in your emails. The practice of personalizing emails by using clients’ names is outdated and may work against you.
A better way to customize your emails is to suggest to clients the services or products they should seek from your company next, based on their past spending behavior. Doing this shows your thoughtfulness, and your clients will appreciate you for it.
Having the Wrong Subject Length
The length of your email subject is perhaps more important than you realize. Customers often decide whether or not to open an email based on its subject length. Sometimes, this is a split-second decision. This is why you need to have the right subject length for your emails.
Companies played it safe with their subject lengths for the longest time, with the standard subject length ranging between 60 and 70 characters. Research now shows that this is anything but useful. When choosing subject lengths, you need to be bold.
If you only want to inform your clients about your latest product, opt for short subject lengths. A simple hey or hello will suffice in such cases. On the other hand, if you want clickthroughs from your readers, opt for longer, more descriptive subject lengths.
Sending Emails at The Wrong Time
Are you among the millions of businesses that send out marketing emails during the 9 a.m to 5 p.m window? Do you think that more people will open your emails if you send them during business hours? Well, this is yet another emailing mistake you have to correct.
Research suggests that people are more likely to open emails between 8 p.m and midnight. Armed with this information, you now know when you should be sending out emails about your commercial collection agency. Additionally, the earlier you send the emails, the more likely they are to be read.
Not Making Your Emails Mobile Friendly
A common misconception about email marketing is that people mostly use computers to open their emails. The truth is that people primarily use their phones to access their emails. Therefore, if your emails are not optimized for mobile phone users, you are missing out on a potentially large client base.
Conclusion
Now that you know the four common mistakes that diminish the effectiveness of email marketing, all that remains is for you to correct them. Luckily, they are not that hard to fix, and they will likely not cost you a dime. Start implementing the changes proposed on this post and watch your email marketing strategy start to bear more fruits.
