The world of marketing and emails has had a close relationship forever, where the latter is the permanent address for the former. Simply put, email marketing stays to be one of the leading ways of efficiently attracting the right clients, connecting with the prospective customers, keeping the leads warm, and eventually getting recurrent business out of them. Consistency helps you stay close to your clients, here is where emails shine over other marketing trends.
Many of us might feel that emails are old-fashioned compared to other latest trends, However, it’s rated #1 in effectiveness by marketers across the globe. A well thought out and executed email marketing strategy can help you captivate the relevant audiences. So, if you too are looking to reap the immense benefits of email marketing, here are some tips that could make it happen:
1. Try automation
As consistency is the best policy with email marketing- email marketing automation services is an efficient way of boosting your business. A report from the Annuitas Group shows that using marketing automation to nurture leads is 451% more efficient. Automation helps you send out timely emails regularly without having to make the effort repeatedly. Automation, also known as drip email campaigns will help you integrate the entire email communication channel right from the greeting to after-sales to relationship maintenance emails.
2. Personalize to maximize reach
Personalization makes people feel special. This personal touch has the potential to kindle discussions and boost business. Nearly 94 per cent of businesses recognize personalization is key, only around 5 per cent of businesses are using it. Sending out personalized messages to both prospects and customers on a schedule could help you stay on top of the email marketing game.
3. Offer relevant content to get them talking
Emails are not just about sharing details, it’s about the conversation. Great content gets optimum engagement, here are some important points-
a) Opening the conversation: An impressive and personalized subject is imperative if you want them to open your email. Emails with personalization in the subject line are 22% more likely to be opened.
b) What you say: Know your target audience better in terms of their line of business, age, and other details that might affect the content they would like to see. So, you would be able to give to every person what he is more likely to prefer; altering the content is an excellent step.
c) How you say it: Being original and exciting is the simplest, yet the best way to present your content. Keep it precise, crisp, and interesting. An engaging and non-aggressive tone can be a great way to grip attention.
4. Smart placement of call to action buttons
Clicks make the traffic count! The primary purpose of going for an email marketing campaign to boost website traffic. In case people are not clicking on the links, your website will not get enough traffic. Hence, to get the right amount of attention from customers- it is important to place the call to action buttons smartly. Besides the placement, the language used on the buttons is also crucial. A plain ‘click here’ might not really be as attractive as ‘See free samples here’ to get an interaction with the right audiences.
5. Importance of a mobile-friendly version
This approach to email marketing ensures you are catering to a much larger number of prospective clients. A mobile-savvy design keeps mobile users happy and makes sure you get lots of hits. Not having an excellent mobile-friendly email campaign could jeopardize your chances for getting website traffic as Emails that display incorrectly on mobile may be deleted within three seconds. Your mobile-friendly email marketing campaign must be:
- Smaller screen friendly
- Touch interface conducive
- Fast loading
- Support more operating systems and software versions
- Sway with device orientation
6. Never forget to test
Your campaign and all big and small changes in your strategy need testing multiple times on all kinds of devices, software, operating systems and even on every provider like Gmail, Yahoo, etc. Send test emails to colleagues, teammates, and friends and make improvement according to the feedback. This also lets you check other features like errors of personalization and link functionality.
7. Keep measuring
Remember, almost 77 per cent of consumers use email over other online channels and there’s no close second place. Measuring what serves could be the best way to increase the effectiveness of email marketing.
- How many people landed on your website- Look at the records of how much traffic reached your websites by clicking and opening the links. This shows how effective your present strategy in attracting users.
- Purchase data-Track your sales and analyse that how many customers reached you through emails. Accordingly, one can work on the strategy and figure out how to bring more numbers through email marketing.
- Surveys- Regularly send out specific surveys to specific groups of clients about email effectivity. Sending out surveys is an excellent way to see what people think about your company’s communication with them.