Marketing your artwork is by far more challenging than making it. Even so, as an artist, you would want to sell your arts to make profits from your creativity. However, establishing an art-based business that earns you a decent living — is neither an easy task nor a quick success. In reality, the most significant aspect of art-based businesses’ marketing techniques is that you will take time to create an established brand.
Traditionally, the only platform art-based firms had to market their artworks was art galleries. However, these galleries were unaffordable for most art-based start-ups. Therefore, many artists struggled to sell their art products. Today, technological advancement has altered the marketing arena and created new, simple, and fast ways for artists to market their works. However, as an artist, you need to know these new marketing techniques to maximize them.
Here are 5 fundamental marketing techniques you need to learn as an artist.
Create an Online Portfolio and a Blog
Today’s digital marketing environment requires you to create an impressive online portfolio that convinces your potential clients. A remarkable portfolio attracts visitors to contact you and possibly transact with you. Your online portfolio is where prospective clients meet your art-based start-up for the first time. As such, when creating it, ensure you give it a professional tone that is convincing. Here, the visitors would be interested to know the type of art you create, the style you use, and possibly how to contact you. Remember to include a few high-quality samples of your works and customer testimonials in your portfolio.
Apart from creating an impressive portfolio, you should also start your blog. According to research by HubSpot, businesses that market through blogs experience higher monthly leads by up to 126%. Thus, blogging is an excellent way of attracting potential clients to your art-based business. As you write the blogs, inform your audience about the current trends in the art industry and its challenges. Eventually, you can create a connection with your blog visitors, leading to possible sales.
Leverage Social Media
Today, studies indicate that over 2.4 billion people have active social media accounts globally. You can leverage the power of social media to convert some of these users into your potential clients. By strategically targeting specific groups of individuals across the different social media platforms, you can build brand awareness for your art-based business. You can share links to your online portfolio and blog for them to visit and see the type of art you create. Even simply posting photos of your artwork can go a long way to getting people interested in your start-up.
Try Paid Search Marketing
Paid search marketing is gaining popularity among start-up companies. In this technique, you can purchase high targeted traffic from search engines. For example, you can utilize Google AdWords or Bing Ads paid search marketing to attract potential customers to your art-based business. The marketing technique uses keyword targeting alongside the cost-per-click pricing model. The trick is to design customized ads for your brand that pop-up in search engine results when users search for keywords similar to yours. Ultimately, paid search marketing can help drive traffic to your art-based start-up leading to possible sales.
Marketing your art business through email campaigns is one of the cheapest techniques you can use to attract potential clients. You can use your online portfolio, blog, or social media networks to collect potential clients’ email addresses. After getting these email addresses, you can send them promotional content to market your business. In the end, this marketing technique can attract prospective customers to your start-up and drive sales. Make sure you use an aesthetic email template to truly show the art of your start-up and catch people’s eye.
Use Promotional Products to Promote Your Brand
Creating a unique business swag is also an excellent way to market your art-based start-up. For instance, you can use custom die cut stickers to design useful promotional products like customized T-shirts. However, before deciding which product to design, ensure you collect customers’ suggestions, and understand their preferences. Consequently, you will design useful promotional products that existing and prospective customers will be willing to use, thus spreading the word about your brand. This technique is also perfect for showcasing some of your own artwork through the design of these products!
Today, technological advancement has made marketing easy and convenient. As an artist, you can easily create brand awareness for your art-based start-up. For instance, you can create an online portfolio and blog, leverage social media platforms, try paid search marketing, email marketing, and use promotional products. Ultimately, using these marketing techniques, you can successfully promote your art-based start-up leading to increased sales.