Nowadays, busy schedules limit people from having enough time with their kids. Therefore, they are forced to hire someone else to look after their kids in their absence. This has made the number of childcare centres increase. Due to competition, it is tough for those who run such centres to lure more customers. Are you looking for more customers or enrollment in your childcare centre? Keep reading this guide because I will share a few tips on how to lure them.
Turn Your Attention to Parent Community
Do not market your childcare centre alone. You cannot reach out to more clients if you spread the word alone. How do you engage or reach out to more potential customers? It is easy. Just create a referral program. Let those who spread the word about your centre enjoy a discount on your services. You can even offer cash rewards to those customers who bring their friends to your childcare facility. Do you want your customers to have a strong community? Then, create a program that allows them to connect. Bring them together by holding family events in your childcare centre.
As they explore activities kids engage in your centre, they will get to know each other. If you want to have a large number of attendees in your event, do not plan it during the weekdays as many parents might be at work. During the weekends or public holidays, you can hold events such as picnics so that parents can spend time together, create new, or build stronger relationships.
Optimize Your Business Website
If your centre has an online presence, do not forget to improvise your website. If you have a great website, it will lure more clients. The first impression that is created by your web can have an enormous impact on potential clients. If your website is top-notch, it sends a signal that your services are also superb. So, how do you create a high-quality website? Share the best photos of your centre, program deals and offers, and profiles of your staff.
Let their profiles have their pictures as well. You can hire an SEO company or expert to help you with website optimization. Draw their attention by sharing early education news related to kids on your website.
Offer Flexible Payment Methods
We are living in a digital world. People are switching to the cashless world or online payments. Do not be left behind. Even if it is worth having a cashier in your childcare centre, offer other payment methods such as credit cards or mobile banking. This may lure more clients into your childcare centre because they may make payments anywhere without the need to come to your facility.
Use Digital Marketing Strategies
As I said earlier, we are living in a digital world. Besides spreading the word through referral programs, you can browse online childcare centre local marketing tips. Potential customers can be reached out also through social media platforms.
Open Your Childcare centre During Weekends and Holidays
Just because it is on a weekend or holiday, it does not mean everyone is free. Some people are still engaged in their offices. Additionally, invite regular visitors to your centre. People who will regularly visit your centre will spread the word, which, on the other hand, attracts more clients. Also, hire staff from your community and train them. This might create a good picture in your community as they might take it like giving back to them. Also, when there are community events, join them but make sure you give out flyers of your childcare centre.