Whether you’re new to the real estate industry or you’re an established agent, you should never stop trying to grow your business. In today’s digital world, the marketing services available to you can help you maximize the effects you have in terms of attracting new clients. This guide points out a few methods that will help you grow your list of clients in a very short time.
Update Your Website
Especially since the onset of the coronavirus pandemic, there has been an emphasis on evolving technology to make internet use more efficient and convenient. This process has resulted in many new technologies being adapted for use in websites as a means of giving site visitors more control in how they interact with businesses. This includes developing AI (artificial intelligence) bots that are more useful in answering a site visitor’s questions and providing more secure eCommerce solutions. You should work with a professional web designer to help you incorporate many of these new technologies into your site, so visitor engagement will be increased.
Use Your Blog as Much as Possible
You should be making new blog posts as frequently as you can, and you should publish your posts on a consistent schedule to ensure your followers know when to return to your website. Your posts should focus on issues that matter to those interested in buying or selling a home, but you should also try to attract people who might not have considered the path to homeownership. For example, a blog about rent to own home programs can attract people who feel trapped in the renting cycle. By creating this post and adding a call to action that urges the reader to contact your office to discuss this possibility, you can attract more clients who might not have otherwise considered contacting you.
Maintain a Strong Social Media Presence
While every professional can benefit from building their personal brand, this is especially true for real estate agents. You can start by adding and following other users who interest you professionally or personally. You should also join Facebook and LinkedIn groups that deal with topics related to the real estate industry. Once you start gaining a good following, you can encourage engagement by replying to comments, answering questions as quickly as possible, and sharing or retweeting posts in which you have been tagged. As you encourage engagement, your followers will be more likely to share your content with their own followers.
Develop an Email Marketing Strategy
The best way to make use of email marketing is to get your current and past clients to sign up for a monthly newsletter. As you gain social media followers, ask those new followers to sign up for your newsletter as well. You can encourage subscriptions by providing valuable information to those who do sign up for this service. A popular feature that many real estate agents offer is to include a brief preview of new home listings with pictures or videos that show off the home’s best features. A short blurb about the listing should end with a link to the full listing on your website’s blog. You can also use the newsletter to let your followers know about open houses, property price drops, and other important events.
Recognize the Vast Marketing Opportunities Available to You
There are many digital marketing resources you can use to help you grow your real estate business in a very short amount of time. One growing trend is mobile marketing, which takes advantage of the time consumers spend on their phones. Ads that are embedded in apps can help divert users to your website or blog. You can enhance the effects of your marketing campaigns by having your own app created. Many business owners are finding that an app serves as a constant ad that’s always present on the consumer’s phone. This will cause them to think about your services more frequently and they’ll be more likely to open your app to utilize your services. As you scroll the internet yourself, pay attention to where you see ads. This can give you ideas for utilizing new marketing innovations to help you grow your real estate business.
Growing your real estate business will require effort on your part, but it will also require a willingness to try out new innovations. Real estate professionals are notoriously reluctant to make use of new technology, but embracing the latest innovations can help you rise above the competing agents in your region. This is especially true when you become the trailblazer, finding ways to implement new technology into the services you offer your clients.