The best way to bring an online marketing campaign to life is to use a video. Then, better still an interactive video. This article will examine just why using a video is important and what it can bring to a website as a digital marketing tool. It is important when there is so much competition online to stand out from your competitors. You want your website to be the one everyone goes to first. This can be because you have the most engaging content on it for consumers to see and listen to, not just read.
So, let us consider just how videos and interactive videos attract the attention of our potential customers.
A moving image will stand out from the page more than a two-dimensional block of text, no matter how many paragraphs it is broken up into. As stimulating as you make its wording, there is nothing like a colourful moving image to grab the attention of your audience and to keep it. It is very much about getting noticed and we cannot allow this opportunity to pass us by, or that is what the consumer will be doing in terms of our website. The point of having a website is not just to attract buyers of products or services to it in the first place but to keep them coming back. A video is something that they will remember and tell their friends and family about. So, use one to be noticed and then to stay noticed.
Software that is available to help you edit your video will make it stand out from other videos and be individual to your business. It can be something that your business is known for.
Another point to make is that a demonstration of a product that involves both picture and sound can provide a better description. It can show someone the product exactly how they will use it, functioning and showing off its full capabilities for all to see. When we are considering buying a product, wouldn’t we all want to see someone using it in an actual situation that is realistic? Then, we can put ourselves in the mind of that person and imagine that we are using the product in that way. This is because we have developed, through experience, preconceived ideas that a product will not live up to all its claims. A video can show that it does.
For a demonstration video, an actor can be found that is representative of the target consumer who is likely to use the product, so that the audience will better engage with them and therefore the product.
A step further is to have a video that is interactive in the sense that consumers can click on it and manipulate what is happening. This helps to engage them with what the product or service is. It guides them into viewing the video how they want to view it, to view the product or service from their point of view. It makes them more a part of the experience. In this way, a video can be tailored to specific consumer groups. There might be more than one conclusion to how a video ends, making it a different experience each time it is viewed and interacted with. This will encourage someone to watch it more than once.
Interactive videos can be likened to still images in that you can zoom up on and see a specific section of a product in more detail. They allow for more flexibility in the viewing experience. Customers prefer them because they are engaging and fun to watch as much as they are informative about a product.
So, consider an interactive video for your business website and see just how it attracts consumers to not only look for your next video but to purchase the product or service that you are having demonstrated. In this way, interactive videos have two roles – they attract traffic to a website and they sell products. They increase word of mouth among those interested in a product and result in repeat traffic to a website, which will in turn improve sales and grow a business. Growing a business is all about establishing a brand, and interactive videos are a good way to get noticed. Why not stay one step ahead of your competitors and engage as a business with interactive videos?