Today’s business landscape keeps shifting with each waking day. The millions of SMEs already in operation are working towards expanding their consumer reach, with billions of eCommerce stores looking for new ways to get more traffic.
For an entrepreneur, this calls for you to look into how you can boost internal and external communication channels, especially if you want to make any meaningful impact in the market.
Video walls, which are increasingly becoming popular with organizations of all sizes, are an efficient tool to help you achieve this objective.
Apart from being powerful, video walls can easily flex the company’s communication needs, regardless of whether they are inward or outward-facing.
Why Use Video Walls in a Business?
1. They Allow for Flexibility
Assume that the video wall is a big, blank canvas. While a wall will consist of multiple single tiles, an innovative system will make it easier for the business to display content beyond the pre-set boundaries.
You can stretch the content to cover an entire video wall or stretch it across numerous display panels. Compared to a single screen or a video projector, the walls enable you to display your business content over a larger area.
Furthermore, you’re at liberty to incorporate a broad range of sources like cable feeds and computers and have all this content displayed together. Video conferencing, streaming feeds, and native content can exist in a single video wall display system.
2. Higher Content Quality
One of the main reasons for their existence is the quality of sizable content. Video walls allow for unmatched resolutions as the resolution increases automatically whenever a new display gets included in the digital puzzle.
Therefore, you not only get to increase the size of the content displayed but also its quality and resolution. You can calculate the two by adding up the height and width of all the display screens present in your video wall.
As you’ll see, the addition of a new screen means the overall resolution is increased as well. Once you’re done with the calculations, you can make adjustments to the digital signage software to ensure it’s properly matched and that the content fits in the wall perfectly.
3. Clear Communication
Consider the following scenarios in your business:
I. There’s a waiting area in the business, and you want to make it easier for clients waiting in the queue to track their appointments
II. The office building has limited meeting spaces, and you would like the employees to track room availability easily
III. Your company headquarters are undergoing emergency evacuation procedures, and there’s a need to make it easier for personnel to trace the exits quickly
Regardless of your business communication needs, a video wall will ensure that all the three scenarios above are fulfilled. It’s only your imagination that will limit you on what you can do with the video walls.
4. Clear Image Brightness
Although projectors have long been considered the main alternatives to using a video wall, projectors often experience some issues, particularly in well-lit areas.
It’s impossible to use a projector effectively in a place that depends on natural lighting. LCD and LED displays have brilliant backlights capable of providing much-needed contrast and brightness.
The statement holds when natural light reaches a projected image. If using a projector, the light it’s projecting will become muted and appear washed out. Video walls don’t experience such problems.
This feature is important, considering that natural light is a crucial design element in today’s office designs.
5. Increase Customer Engagement
Installing a video wall in a business can make a ton of a difference. Customers typically get the urge to buy products that have been personalized to help them meet certain needs.
A business can account for these urges by positioning its content so that its walk-in customers can easily envision themselves using the products on sale. The video wall can be customized to enable users to hold the products in their (digital) hands.
An interactive wall will encourage customers to want to learn more about your products and services and your company’s history. Businesses should view this as an opportunity to collect valuable customer data to enhance their conversion rates.
6. Easy Assembly and Disassembly
Are you planning to attend an upcoming trade show or exhibition? With a modern video wall system, you can take the video wall with you whenever you’re on the move.
The system can easily be set up in a tradeshow booth to boost interactivity or any other location you may see fit. It’s a setup the business can move with at a moment’s notice.
7. Signal Versatility
A projector or single display system is severely limited in its connectivity and its ability to capture content from multiple sources.
The two systems can only connect to a single source at any given time, a problem you won’t have to deal with when using a video wall.
Video wall systems not only grab content from multiple sources, but they’re also capable of displaying content having varying resolutions and formats through configurable digital display applications.
Moreover, each of these sources can be accessed from the main controller, allowing the business managers to manipulate different sources individually.