Businesses have been dealing with the trouble of balancing marketing their brands between digital and traditional media. While putting money into advertising on social media services can be the way to go, brands have still been putting money in TV advertising as they feel that it gives them a unique reach that still hasn’t been duplicated before.
To advertise on television, you’re going to want to make a commercial that makes your brand look good. It can be difficult though to produce that commercial without understanding what you should be looking for. Consider these ways you can make your brand look great with the right commercial.
Age Group
When advertising your brand, you’re going to want to think about what channels your commercial is going to be airing on. For example, you might be advertising a brand that caters to children on channels like Cartoon Network and Nickelodeon, so you want to make sure your commercial appeals to children.
On the opposite end, you might be launching commercials for your brand on more adult-oriented channels like CBS, so you should be thinking about making your commercials appeal more to adults. Ensure that you’re always making your commercials advertise perfectly to the age group you’re targeting.
Availability
Someone watching linear TV might be paying more attention to your brand’s commercials but they might be turned off of your brand depending on how well you convey the availability of that brand’s products. You do have a few ways you can message the availability of your brand successfully to your audience.
For example, you might be thinking of running a commercial for your fast-food chain. You should put a message at the end of the commercial telling your audience that they can come to get food from your business by either going through the drive-thru line or ordering through a delivery service like DoorDash or Postmates. Always make sure that you successfully convey the availability of products and services from your brand.
As you push more commercials out onto TV channels, you should start to get a better sense of what works and what doesn’t. Make sure that you are paying attention to various metrics such as how many people are viewing your commercials, and how many people are being turned into paying customers. Following this advice will make your brand successful in not only advertising but how well it’s doing in the marketplace.
Bio: Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700
