The business landscape has been changing radically as technological advancements have become an integral part of business operations. From automation to customer service to product quality to remote work, modern technology has changed the way we operate business and work. Irrespective of business size and type, technology makes its presence known and enables entrepreneurs to increase productivity.
No sector is immune from modern tech solutions. Through the use of technology, businesses can speed up the communication process, develop optimal processes and improve overall productivity. The main purpose of leveraging emerging technology in business is to make the decision-making process fast and efficient. The adoption of the right technology tool at the right time makes your business more agile and allows you to tap into a new market.
The modern business world today cannot undermine the advantages technology provides to businesses because most of the tasks are dependent on the latest technological equipment. In order to deliver amazing customer service, to keep the workflow streamlined, traditional businesses have to adopt the latest tech tools that are specifically designed for business operations.
How Technology is Changing Traditional Businesses
Just a decade ago buzzwords like mobile, social media, applications, cloud, etc. were new and exciting. And now you can see how these words and associated technologies have become mainstream in the business sector. Today, it is hard to imagine any business that lacks a website and social media absence because people have turned online and they seek instant solutions to their problems.
Industrial revolution 4.0 has forced traditional businesses to reevaluate their operations and thinking to adopt technology to engage their audience. The development of technology is faster than its implementation. From business plans to having apps to online promotional techniques, technology has spread its wings across all sectors and offering desirable results to enterprises.
To put it simply, technology can add fuel to your business in many ways, and here we have listed some ways modern technologies help traditional businesses to increase productivity. If you have not implemented any of them yet, rethink and make the relevant changes in your business operations as it unlocks many new opportunities.
Technology Created “Mobile-First” Business Environment
Mobile technology is here to stay for a long time. 3.5 billion people are using smartphones right now and it will continue to grow because it allows people to get things done quickly and efficiently. Hence, businesses are also adopting a “mobile-first” approach and expanding their business reach. Everything from sales to digital marketing to shipping to back-end invoice management, all at the click of a button.
Moreover, GenY and GenZ use smartphones to buy, sell, communicate and find local businesses. People’s inclination towards smartphones is increasing day by day, from ordering food to medicine to paying utility bills to performing baking transactions, mobile solutions have created a win-win situation for both brands and customers.
You might wonder, the mobile application market will grow by 497.09 billion amid 2020-2024 because not only large scale corporations and eCommerce business owners but retailers and grocers opt for white label grocery app solution as it fulfills needs of modern customers and expands its business reach.
This new paradigm has changed traditional business operations, the rise of mobile technology has offered almost everything that makes consumer’s lives easy and smooth as it was never before.
Technology Speed Up Communication between Brands and Customers
Communication is the key to any successful business. Luckily, today businesses have plenty of communication tools through which they can engage with customers in real-time and resolve their doubts. Modern communication tools such as instant messaging apps, chatbots, CRM, etc. make the collaborative process fast and efficient.
Leveraging chatbot on the website, now brands can assist a large number of customers together without getting frustrated. It also helps to forge a meaningful relationship with customers, generates sales opportunities, and delivers a personalized experience to customers. For instance, CRM offered by salesforce and Deloitte allows you to prioritize leads based on customer’s response rate, schedule appointments, and make communication faster.
Interactive websites and apps, online chat support, and round-the-clock customer assistance through instant messaging apps can supercharge your traditional business and help increase your revenue.
Online Marketing Tools Grow Your Business
The very first thing that undoubtedly benefits from modern technology is to ramp up your marketing game. Yes, brick-and-mortar stores now can leverage social media and other online marketing techniques that increase customer base and online visibility.
This way you can ensure that every single penny invested in digital marketing techniques is well-sent and gives you the optimum ROI. Modern technology allows you to build powerful websites and apps while social media platforms such as Facebook, Instagram, Twitter, etc. allow you to promote your business without any geographical barrier.
Brands also use email marketing as it allows you to reach out directly to your customers with business news, offerings, and relevant updates.
Remote Work: The Future of Work
The corona pandemic has explained enough that work from home is the future and it will continue even after the pandemic ends because modern technology tools such as Skype, Zoom, and Google Meet have streamlined business operations. All you need to choose the right tool and strategy, traditional businesses can communicate with their teammates without any hurdle and keep business operations going on.
Even the most complex projects can be discussed via these platforms, which can offer a huge boom for your business. And one advantage you can not overlook is that most of these platforms are compatible with mobile devices which means you can coordinate with your staff members even while they are on vacation or day off.
Technology Keeps Business Safe
Cybersecurity is of utmost importance for any business. Data breaching and other kinds of malware activities ruin the business impression. Hence, traditional businesses these days follow cloud technology where they can store and maintain records without worrying about security factors.
Modern technology allows companies to maintain records safely and implement a system that can be only accessed by authorised people. Encrypted passwords often make it challenging for hackers to access data and prevent private data from being leaked.
The rapid advancements in technology will not slow any time soon. More and more businesses who fail to adopt technology solutions might be left behind while businesses who keep pace with modern technology will reap the rewards.
Author Bio: Brijesh Vadukiya is a tech activist and avid blogger. My major concern is to educate people who are interested in technology. I am passionate about helping people in all aspects of SaaS solutions, online delivery business, digital marketing and other related topics that make tomorrow’s world better. I am fond of writing useful and informative content that helps brands to grow business.
