Communication is at the heart of modern enterprise. Whether you’re starting up a new business or simply looking to upgrade your current operation, these four communication methods will help you stay in touch with your clients through every channel.
In the modern day, email is one of the most reliable methods of communication. If you want your business to have an extra professional edge, try assigning a company-specific email address to each of your employees. Something as simple as firstname.lastname@example.org will immediately show customers that you take your company seriously. As a plus, using this kind of email system makes it easy for clients to contact the exact person they’re looking for.
The easiest way to set up a company-wide email system is to contact your hosting provider. As long as you have your own domain, you can also use Gmail for business. If you didn’t build your website, get in touch with your developer to see what options they recommend.
Phone calls are core to modern business operations. The quality of a phone call directly impacts the impression you give to your clients, which is why having good receivers and a simple call operating system is so essential, especially for your customer service department.
Before you resign yourself to using internet calling or buying the default phone option offered by your service provider, try looking for business phone installation services in your area. You might be surprised at the great deals and unique features that are available to you.
Social media platforms like Facebook and Twitter have some of the largest audiences in the world. If you want to make sure that every potential customer can find you, your best bet is to maintain a professional profile on each of the most popular platforms in your community.
One way to increase the size of your presence is to invite the members of your company to also maintain professional social media profiles. Ask them to sign up with their company email, and dedicate a small amount of work time for online communication. Before you know it, your staff will be staying in touch with your most important regular clients and helping you maintain an excellent digital image.
Even as quarantine conditions start to lift, many modern professionals are simply not ready to return to their previous working lifestyle. Remote meetings will continue to be a standard way of talking to important clients, and many low-impact positions may be permanently moved to work-from-home.
As a result, one of the best ways to improve your business’s communications is to find and master a dedicated virtual meeting software. As you become skilled at hosting meetings, you’ll be able to maintain a smooth and professional image in front of your clients.
If a communication channel exists, your business should have access to it. From phone lines to email addresses, make sure that no avenue is blocked off from the potential for business.
Bio: Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.