In the world of digital marketing, you need every edg you can get to engage your audience. Content silos are an architectural tool that help you group your content for maximum impact. By creating an interlinked and structured content hierarchy, you’ll begin building a website that’s equally intuitive for users and algorithms alike.
Why You Need Content Silos To Arrange Your Content
Content silos are powerful tools that can bolster your SEO efforts, create more engaging content for your users and simplify how the whole team gets on board with your content strategy. Let’s take a closer look at why you need to implement a content silo strategy today.
1) Optimizing The User Experience
As a brand, you should be doing everything in your power to give your users the best experience possible. From intuitive navigation to innovative content, making an impression on your users is the straight shot to business glory.
Content silos provide coherence to your content strategy – especially when it comes to visual content. Because visual content conveys information more subtly than text, it can be harder to categorize and organize – this means that too many organizations offer up haphazard content to their users. Through a structured content silo strategy, your content will be better suited to the task at hand – and users will benefit.
2) Maximizing Your SEO
Thanks to the organizational system that content silos provide, you’ll be able to get more out of your SEO when you put your visual content into these silos. “Content silos help you to provide targeted and relevant content in a hub, meaning users spend more time browsing, and click through more links,” says Danny Jones, a writer at Best essay writing service and Writingpopulist. The internal linking strategy of content silos also helps algorithms to better interpret your website, further boosting you up the rankings.”
3) Getting To Grips With Information Architecture
Using content silos to organize your visual content brings order to chaos. Information architecture (IA) is the process of building structures around your content, helping it to make sense to your audience. With visual content, you need users to understand immediately the message you’re sending, whether that’s an upcoming sale or the benefits of your product, so the context within which your visual content appears is just as important as that content itself. Information architecture, provided by content silos, provides your audience with the context they need to be converted.
So you know why you need content silos – let’s get onto the “how”. “Creating content silos for your visual content requires effectively categorising and sub-categorising your content into a linear chain of correlated pieces,” explains Louisa Jamieson, an expert at Bestbritshessays and Studydemic.
To do this, we need to start at the top. Identify the main theme (or sometimes themes) of your website, the overarching discipline which links all your content, your products and your output. Then identify the categories within which your content falls – for example, if you offer web design to a range of companies, ordering your services by target audience will provide you with one set of categories.
With this new organizational structure for your content, you can now build a strategy around it. Start weaving a web of interlinked content, so that subsidiary content always links back to main hubs that are centred around your website themes.
Tricks Of The Trade
Here are a few tips and tricks for getting the most out of your content silos.
- Don’t go too deep – the key to content silos is interlinked content, but don’t let it get out of hand. Keep your content tiers to a depth of three before you start linking back to the main hub.
- Define your goals – having explicit goals laid out will help you direct your users. For example, do you have a landing page that you’d like to bring them to after they’ve spent a certain amount of time in your content silo.
- Keep Your URLs Simple – content silos create effectively organized information, and your URLs signpost the algorithms to where that content is. Keep your URLs simple, descriptive and legible to maximize the SEO impact.
Content silso might seem intimidating at first with complex hierarchies of content, they just make sense. Silo can you go?
Bio: Lauren Groff is a content writer and digital marketing magician at Essay writing service reviews and Big Assignments reviews. Lauren writes about new and engaging ideas that can revolutionize your content strategy. You can read more of her work at Rated Writing.