Even before you launch your new startup, you should be thinking about building your brand and marketing your products. While there are plenty of digital marketing resources you can use, forming your social media presence is especially important. This is how you’ll build up a following and create awareness about the different things your brand is doing. To help you use social media to build up your brand image, here are a few tips to follow.
Many entrepreneurs think they have to wait until they have products to sell before they start building their brand. It’s far better to start your social media accounts early. In doing so, you can build up a following before your products launch, and that will give you an established consumer base that’s excited about your products. More importantly, this will help you determine where to focus your social media marketing efforts. You can use a social media analytics service to help you identify your primary demographic groups. Analyzing data will also tell you which sites are giving you the most interaction and what times are better for your posts. All of this information can be used to create posts that are more effective with your targeted demographics.
Once you know which social media platforms are generating the most interactions, you can delete accounts on the platforms that are providing the poorest performance results. Your remaining social media accounts should be similar to one another to make it easier for users and consumers to find your brand online. You should start by ensuring your profile name and image is the same on each account to help users find you with a simple search. You should also link to all of your other social media accounts on each profile. Your website should also link to these pages. Finally, make sure your contact information is also the same. If you change your business address or phone number, be sure to update that information on every social media profile.
Making regular posts will help you maintain your social media following, while also providing the opportunity to increase the number of consumers following you. In addition to maintaining a good number of posts each cycle, your posts should be published on the same schedule. For example, if you post new content every Tuesday and Thursday, make sure you continue to post on those days. This will help your followers find your latest content. Posts that you publish on Wednesday may not get the same level of interaction because your followers won’t be expecting new content on that day of the week.
As often as possible, you should link back to your own site’s blog with each social media post you publish. The best way to do this is to write a sizzling introduction to your most recent blog post and finish with a call to action that will prompt users to visit your blog via the link. This will increase your website traffic, while also boosting your conversion rates. Since your followers already have an interest in your products and field of industry, they will be eager to learn more about the topics that interest them.
When one of your followers interacts with you on your social media pages, be sure to respond to that interaction. Consumers are more loyal to brands that interact with their followers, which means they’re more likely to share your content more often. When they do share your content or tag your page in a post, be sure to like those posts. It’s also important to respond to comments and questions promptly. This will show your followers that you care about your customers and value their insights. When a follower makes a suggestion that has merit, implement it and acknowledge their input. This will encourage them to share your page and posts with their friends.
Even as you maintain a good social media presence for your brand, you should continue to use other types of digital marketing. Paid advertising, blogging, and mobile marketing are just a few ways you can enhance the effects your social media presence is having with consumers. When you link everything to your social media accounts, you can create a stronger campaign that will promote the growth of your startup.
Sheryl Wright is a freelance writer whose passions include cooking, interior design, and true crime novels. If she is not at home reading, she is at a farmers market or antique shop. She currently lives in Nashville, TN, with her cat, Saturn.