TikTok is an entertaining social media application by blowing its popularity among more than 800 million monthly active users. On average, users spend approximately 52 minutes daily on TikTok. When TikTok was introduced, many people thought it was just a lip-syncing application only for the younger generation. But as days move, TikTok attracts people of all ages either for their popularity or to increase their brand awareness in this vast area of global audiences.
There are tons of videos on TikTok, but users prefer to watch videos having engaging and unique content with creative ideas. If you want to engage your audiences with your brand or business, come out with excellent ideas to stand out from the crowd on TikTok. Since 40% of users on TikTok are young, it becomes easy to capture audiences between the ages of 18 to 24. TikTok is a great place to build community by connecting with potential customers and gaining brand exposure.
Most people have questions that, is TikTok really a valuable platform for all types of brands? The answer is definitely yes because TikTok provides massive opportunities for business growth.
Though the video length on TikTok is only 15 seconds, people love to watch engaging content in a short period. Creativity along with uniqueness is only responsible for the business growth on TikTok. Start sharing your content on TikTok to make your brand reach heights.
I will share with you some of the interesting techniques to improve your brand exposure for your business on TikTok.
Once you decide to implement your marketing plan on TikTok, the first step is to create a business account on TikTok to use the updated features. Ensure that your TikTok profile improves your brand’s personality. When a user on TikTok views your engaging content, and if your content is creative, they will immediately view your profile to follow you. The first spot for all the viewers should be the best to proceed with further actions. So, keep your profile attractive by giving information about your brand activities to hit the follow button. Increase your brand awareness quickly with your appealing profile and content.
After filling in all the information about your business on your TikTok profile, start posting your engaging content in a creative way. The main reason to gain engagement for your brands is to make your followers stay on your account for further updates. Identify your target audiences who show interest in your business. You can also find your competitor’s account by analyzing their content creation and audiences responding to their videos. Approach those audiences directly and convert them to your followers easily. Bring out the information about your brand on your content either directly or indirectly to grab the audience’s attention.
Get your posts noticed by plenty of audiences with the usage of hashtags on all your content. When you are ready to do TikTok marketing, use the power of hashtags and also hashtag challenges to improve your visibility. Since TikTok allows only 100 characters on your caption, use only a few relevant hashtags to your video and optimize your brand easily. Hashtags also help to improve your ranking on TikTok and get your brand known to many people globally.
Concentrate on choosing a hashtag because it plays a main role in improving your ranking. TikTok itself provides you a way to find relevant hashtags. Search a keyword on the discover tab, and you will get a list of related hashtags according to your keyword. Choose the hashtags with less competition to get your video noticed very quickly among many audiences. Another best way is to run your own hashtag challenges. Create a video challenge in an engaging and easy way and ask your followers to participate in challenges by making a similar video with the specific branded hashtag that you have used on your challenge. When challenges go live, and many people start participating, then you will get views on TikTok videos with improved brand personality. With the hashtags, you will definitely attain heights in your business.
Influencers are usually famous on all social media sites like Instagram, Facebook, etc., and TikTok users also concentrate on partnering with influencers to improve their brands or business. Influencers are the people with huge followings having loyal audiences in their accounts. When a company or brand joins with those influencers, they will surely gain potential followers and play a vital role in improving brand visibility. Usually, there are three types of influencers,
- Nano influencers
Select the influencers according to your budget and target audiences. Search for influencers who have people similar to your target audiences. The top influencers (macro-influencers) have more audiences but offer you a huge budget. If you are okay with that, you can proceed further to increase your brand awareness. Or, if you are a startup or small business, it is better to approach micro-influencers because their budget suits you well. Though they have less audience base compared to macro-influencers, they will have engaging users maintaining a good connection with them. It helps to increase followers count easily to your brand and also improves sales conversion for your product.
The best way to bring out your brands among plenty of audiences is by performing TikTok ads. TikTok is also used for finding new products and services and if you want to show your brand to users, join TikTok ads to drive new people to your follower’s list. There are three important categories of ads on TikTok.
- In-Feed Ads: When the user scrolls their “For You” page (FYP), the in-feed ads appear. You can provide a 30 seconds video on this ad, but the recommended length is between 9 to 15 seconds. These are full-screen and skippable ads, where you can include a CTA button.
- TopView Ads: The TopView ad appears immediately on the screen once you open your TikTok application. It also appears on full-screen with a soundtrack. Since these ads appear as soon as the user opens the app, your brand will reach more.
- Brand Takeover Ads: It is also a full-screen ad, which appears on your FYP immediately while a user opens the TikTok app. This brand takeover ad allows you to include three seconds of content either in video or image format and directs your users to the landing page when they click on your ad.
TikTok provides a minimum budget of $50 for ad group level and $500 for running individual campaigns.
When you select TikTok for implementing your marketing plan, it is the perfect choice to grow your brand among different user bases. Maintain consistency in your content to grab the new audience’s attention. With the above techniques, you can maximize your audience count with brand reach. Even though you succeed on TikTok, stick to the same marketing plan to make you better in your field.
Author Bio: Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.