If there is one thing companies want other than generating profit, it is to get the attention of the consumers. They often use various marketing tools, but nothing works better than a bright and flashy sign to attract customers. Pylon signs are freestanding signs mounted on either one or more poles outside the building. Most Pylon signs include the name and logo of the company or business they are featuring.
Pylon signs will display a sign on either one or both ways and are often placed in such a way that they can easily be detected from the traffic. They can be illuminated or left without it. Pylon signs are very popular with gas stations, restaurants, hotels, motels, and other similar businesses.
Why Choose Pylon Signs and How Effective are they?
The purpose of Pylon signs is to attract customers and a large illuminated board is hard to miss. These signs come in different shapes, sizes, and heights. When all essential elements are combined, the sign is difficult to miss. These factors can help catch the attention of people who had no prior intention to find you.
- Visibility
Pylon signs often use one or more poles which provide the signs with a significant height. Due to the height, they can easily be spotted from a distance and hence, provide a means of advertisement as well as a way for the customers to find you. They can also elevate the name and logo of the business above other signs. Installing lights will make them visible at night. If you are traveling on the highway and looking for a hotel, these signs direct you towards the nearest one.
- Maintenance
They are very low maintenance after the initial payment and installation. They can easily be customized to meet the business needs. They can also be customized after installing, and if the sign uses LED lights to display information, then it can be updated to include the additional information upon requirements.
- Cost-Effective
They only need to be installed once, depending on the business. Many businesses use the Pylon signs to display their logo and name which might not need to be changed often and only needed to be installed and paid for once. It is a one-time expense for a long-time and effective advertisement.
- Customization
Like many other signs and advertising options, Pylon signs come with a wide range of options to choose from, such as font, shape, size, colors, and graphics. They can be customized and designed to fit the business needs. They can be personalized and designed to stand apart from the competitors and persuade potential customers to check the business.
Pylon Signs are hard to miss and they are quite effective, especially in an area with various businesses. Since they are of a significant sign, they can be attention-grabbing and can be spotted from a distance. Most Pylon signs use LED lights to make them brighter in the night or evening. Even if your business is not positioned on the main road, don’t shy away from placing your advertisement their while mentioning the exact address on the sign.
