location

Master Bakers: How to Run a Top-Tier Bakery in Your Community

/ nancyrubin

If you love to bake and all your friends and family rave about your creations, then you might want to think about opening a bakery. Before you sell your 1,000th product, there are lots of different decisions that you will need to make. Here is some helpful guidance on opening your own bakery.

Decide on the Type of Bakery

There are several different types of bakeries that you may want to consider. You may choose to open a retail location where you sell your products directly to customers or a wholesale location where you sell your products to restaurants and other locations in your neighborhood. If you choose to open a retail location, then you may want to think about creating delightful breakfast pastries, wedding cakes or breads. Making this choice now will help you in making other important decisions.

Find Your Suppliers and Products

Do some snooping to determine what will sell well in your area. You may even want to work in conjunction with an established business to give potential customers a chance to sample your products and see their reactions. Once you have narrowed down the list of products that you will be selling, then consider what products you need to make those delicious items and find your vendors based on price and reliability.

Decide on a Location

If you will not be operating strictly out of your home kitchen, then make sure to find the right location. Some people find it advantageous to start their business in a startup location where there are mentors and angel investors to help them along the way. You may even find government programs to help you open a bakery. Others choose to open a location in their own neighborhood opting to strike out on their own. You will need a location large enough to hold commercial equipment like mixers available from arrowmixingproducts.com. You may also discover that mixer accessories makes your life much easier when cooking in volume.

Market

You will need to market your business. Taking care of each customer is a great way to build word-of-mouth advertising. Think about advertising on social media as well. You may also want to buy advertising on a radio station or participate in trade shows.

Many people open bakeries and make a lot of money. Following these guidelines is a great place to start. Listen to each customer and learn from the feedback that they give you, and you will be very successful.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Expanding Your Business? Top Considerations When Designing Your New Building

/ nancyrubin / 1 Comment

If you are looking to build a new business location, then the process can often be nerve wrecking. Keeping some key points in mind may help the project go more smoothly, but remember that there will always be hiccups along the way. Here are some pointers to take into consideration to make the process of building a new physical location for your business goes smoother.

Think About the Materials

Although you will most likely be working with a construction company to get your new location built, you should keep in mind the supplies that are used. Do you want to use recycled or eco-friendly materials? Will there be chemicals for construction and roofing used? Talk to your construction project manager and discuss your wishes. In the case of chemicals, for example, ask which specific chemicals will be used. If needed, talked to a supplier like Seidler Chemical that they might be using to get that chemical. The same goes for other types of materials that may be used.

Choose the Best Location

You need to work with a real estate professional to choose the best location for your business. Keep local zoning laws in mind when choosing your location. If your business requires foot traffic, then think about building in a location where your business will be seen by those looking for those types of businesses. For example, if you are looking to sell used cars, then think about locating near other car lots as customers are more likely to head there when looking. On the other hand, if your business relies on trucks or trains to move merchandise, then you may want to consider building your business near interstates or the railroad depot.

Think About Design Elements

There are several design elements that you will want to consider when building a new location. Consider elements that will make your location attractive to customers who are coming to see you. Think about how much room your staff needs to work efficiently. Ask yourself how your product will flow into and out of your location. Likewise, consider how customers will flow through your building so that you can keep them safe while making shopping in your new location efficient.

Handle Finances

You will need the money to be able to build a new physical location, so it is important to get everything down on paper. After you have completed all your calculations, then go see a commercial lender if needed. They may also need a copy of your business plan and the last several years of business books. You may also want to see if there are any grants or low-interest government loans available to help you in the process. Keep great records of who you contacted and what they said.

Following these helpful guidelines will help you get the project done quickly. It will often save you money. Building a custom-made business often leaves a great impression on your customers helping to increase your return-on-investment.

Guest author Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

Guide to Running A Location Independent Business

/ nancyrubin

Digitization and job mobility are reducing the number of conventional office-based jobs and giving rise to a dynamic new ecosystem. There is a growing number of location-independent entrepreneurs and digital nomads roaming the world, following their dreams and better lifestyle.  They explore the planet and work from anywhere with an internet connection, be it a deckchair in a beach bar or a hotel lobby. Yet, this kind of life is not without challenges and hurdles. It is certainly not a constant joyride. Here is how to make sure you accomplish your goals and have a smooth ride.

A comprehensive roadmap

Location independence can be an utterly rewarding and fulfilling career path. However, to make it work, you need to plan correctly, well ahead of time. You might be eager to escape the tedious corporate world, but you still need structure and organizing skills. This is to say it is crucial to understand the risks of leading such a life beforehand and create measures to mitigate them. One of the main lessons digital nomads have to learn is that the combination of work and travel is a volatile mix. If you fail to strike a fine balance, it could blow up in your face.

Never out of touch

Furthermore, you do not have a steady workforce to rely on. Most likely, you are sort of a one-person-business. Beyond everything else, this means that success revolves around digital skills you have to offer and your commitment to honing them. At the same time, you have to keep in touch with your clients across communication channels like social media and apps like Skype. Finally, establish fruitful relations with complementary professionals and businesses. For instance, if you are in Australia right now, hire a digital agency from Sydney to carry out stellar online marketing campaigns.

Reaping benefits

Let us now address the fact that operating in a gig global economy has some unique benefits. Namely, mobile and agile businesses are able to save a lot of resources on payroll, benefits, training, and office space. You hire on a freelance basis and outsource to experts that would be too expensive to have as regular staff. You work from wherever you live at the moment. This kind of business is best suited for those entrepreneurs who engage in technology-heavy services. Others could struggle to keep up the pace in a fast-changing and competitive landscape.

Online presence

Ensure you have constant access to the online marketplace and a steady stream of work coming your way. Establish a strong online presence and use the right platforms. Showcase your competencies and expertise.  It is a good idea to put together a portfolio website that includes all your past projects and completed tasks. Additionally, use service providers like Upwork and Freelancer to branch out and land more remote work. Always ask for referrals to bring your network wherever you go. Link an inventory of leads to your website.

Location matters

Know that your dream destination may not be the most realistic target right away. Find something that is on the cheaper side and has a good internet connection. Some of the most popular hubs for digital nomads are Buenos Aires (Argentina), Adelaide (Australia), Cape Town (South Africa), Lisbon (Portugal), Vilnius (Lithuania), and Budapest (Hungary). It is preferable to have the locations close to one another: that way, you can minimize travel expenditures. If you are still in the market research phase and you are not sure where to locate your business, consider renting serviced office like this one in Melbourne. Entrepreneurs who are not keen on hiring remotely should keep an eye on the size and quality of the local talent pool.

Money management

Money keeps businesses afloat and it is the main fuel for your globetrotting business escapade. Going broke during a prolonged work holiday is not an option. Therefore, make an effort to assess living costs in the new area every time. Ballpark figures do not cut it— always come up with accurate calculations of your profits and expenses. Make financial projections and forecasts. Bring six months’ worth of living and operating expenses with you. This will act as an emergency fund. Like it or not, when going around the globe, unexpected situations arise.

Hit the road

Office-based jobs are declining and making way for the new mobile, gig-focused economy. You have a chance to embrace a worldwide lifestyle of freedom and build a profitable business in the process. So, embark on a journey of constant learning and growing, both personally and professionally.  Keep tabs on the online market and stay connected. Commit to growing your customer base and maintain cash flow to support your business endeavors and lifestyle. Take your time figuring out your next suitable location. Research and due diligence can take you far.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on Technivorz.com.

This Is Why Your Small Business Is Struggling

/ nancyrubin / 1 Comment

It isn’t easy for small businesses. This is something that most entrepreneurs and small business owners already know. However, there is one thing that many owners don’t know but wish they did. And that is why exactly their business isn’t quite cutting it. Usually, it is because of some of the most common mistakes that many business owners make time and time again. Here are the most common, and how you can avoid them.

struggle1.png

Credit

You’re Too Focused On The Big Picture

There is nothing wrong with focusing on the big picture, of course. But there is something wrong with it being your one and only focus. You shouldn’t just be looking into expanding your international reach. It is also important to ensure you are also considering your company’s local appeal. The best way to do this is to look at your local brand and to make sure it appeals to those clients and customers in your local area. If you don’t have time to do this in-house, you can always outsource your brand analysis by using a company such as chatmeter.com.

You Have Insufficient Capital

Many small companies find enough capital to get their business up and running. However, they fail to think about how they will finance their company after the first few months. This is especially important for small companies who are offering niche services and products. It can often be slow to build up your sales. While you are working on this, you need to make sure that you have enough money to keep the business ticking over until sales start to take off. You can always find more capital for your business by getting a business loan: fundingcircle.com/uk/businesses/

You Haven’t Thought About Your Location

Location is everything to your company. You need to place yourself somewhere where your clients, customers, and employees can reach you. Ideally, you should be looking for office space in town and city centers. This will make the commute employees a lot easier. And it also makes it easy for clients to come in for meetings. However, there is one obvious downside to this. The cost! Office rent in city centers can be very expensive, which is another reason why you should focus on getting enough funding for your company.

You’re Not Using The Internet Properly

These days, it is imperative to have an online presence for your business. Websites are extremely important as many customers look for businesses and companies online. You need a slick website on which potential customers can easily find your contact details. To make sure as many people are finding your site, you need to increase its SEO. You can do this by having a company blog in which you post articles with lots of keywords. Make sure you are also using social media as well. This is a quick way you can get your brand out to international and local audiences.

Hopefully, you will now be able to expertly avoid these common small business problems!