As a business owner, you know that first impressions count. That’s why it’s so critical to make sure your business signage is appropriate. Your signage is often the first thing potential customers see when they’re considering doing business with you.
Keeping that in mind, here are a few design tips that can be helpful when updating or creating your business signage:
1. Keep it simple: Less is often more when it comes to signage. Customers should be able to read and understand your sign quickly and easily, so don’t try to cram too much information into it.
2. Use high-quality materials: Make sure you use materials that will endure the elements and continue to look great for years to come.
3. Make it easy to read: Select a font and color scheme that will be easy to read from a distance. If you’re using text, be sure to leave plenty of white space around it so it’s easy to scan.
4. Illuminate it: If you plan to put your sign in an area that is not well-lit, consider investing in a lighting system to make it more visible.
5. Consider your environment: Consider your surroundings when choosing a location for your sign. If you are in a busy area, make sure your sign is large and bold enough to catch people’s attention. If you’re in a more subdued environment, you might want to opt for an understated sign.
6. Get people’s attention: LED lightbox displays are an efficient way to grab attention even in the daytime. At night, they’re impossible to ignore. They can be used indoors or outdoors, and they come in assorted sizes.
7. Place your sign at eye level: Where you place your sign is just as important as what it looks like. Make sure it’s at eye level so people can see it easily when they’re walking or driving by.
8. Use graphics: People are more likely to remember a graphic than text, so consider using images or symbols in your sign. Just make sure they’re relevant to your business and easy to understand.
9. Keep it up to date: Be sure to update your sign regularly, especially if you offer sales or promotions. You don’t want potential customers to see an outdated sign and think you’re no longer in business.
10. Hire a professional: If you are not confident with your design skills, it’s worth hiring a professional to assist you. The right designer will be able to consider all these factors and design a sign that’s perfect for your business.
By following these tips, you can be sure that your business signage will make the best possible impression on potential customers. Investing in high-quality, well-designed signage is an important part of marketing your business and attracting new customers. Don’t overlook the importance of this key piece of your branding.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being outdoors and researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.