Your company website could be the main portal through which your customers conduct business. Your web pages help the public find you, learn about your services, and communicate questions or reviews as well as order products or request customer service. With everyone relying on website exposure these days, beat the competition by creating a dynamic web presence via your business site.
Check Out the Competition
Find out how your competitors are attracting customers by reviewing their websites. See what works for them as well as any pitfalls that you want to avoid in your webpages. For example, if the content is too wordy, you may prefer toning yours down. If their sites offer helpful industry information or upcoming promotions, you may want to try something similar. Without copying their strategies, you can glean ideas for enhancing your web pages to stay competitive.
Organize Information Succinctly
Look at online tutorials for designing a business website. There are many helpful, short videos that show you how to set up an interactive site that will invite customers to come and visit as well as stay and browse. Decide which categories you want to include on your business website, such as about the company, products and services, payment terms, contact information, and other relevant categories as needed. Four or five categories in the top and side navigation bars may be sufficient.
Make the Website Easy to Navigate
Avoid bells and whistles that can confuse rather than amuse visitors to your website. Use a neat layout with dark print in a readable font that clearly directs visitors to the pages they want to see. Content paragraphs should be short, possibly two or three sentences unless you are explaining or describing something essential. Use minimal graphics that balance visual appeal with clear, accessible information. Check your web pages on different browsers to ensure they are formatted correctly and crisply.
Work With a Web Design Expert
Consult a professional web design service for guidance on developing your business website. Choose one that works with businesses routinely with suggestions to share about your site. The technician may want to learn more about your company’s structure and operations in deciding how to organize your site. Ask about branding and a logo if you don’t already have these in place.
A top-quality website should be welcoming and informational. Visitors should find it interesting and appealing without feeling overwhelmed. Develop your company website that will stand out from the others in your field to make it the go-to place to do business.
Bio: Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.
