How to Successfully Market Yourself as a Freelancer

With social media evolving so fast and with the internet changing in the rate it does, it is practically a business suicide not to have some kind of marketing strategy prepared for your business. However, without a steady paycheck and with the constant pursuit for new clients, dealing with the issue of marketing may seem difficult. Marketing yourself as a freelancer may be a bit tricky, but if you focus, plan and organize ahead, you will soon realize just how far a good marketing strategy can take you.

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Create a Strong Online Presence

You cannot simply wait for people to find and hire you. You need to get out there and expand your reach. There is an abundance of industry-specific forums, blogs, and other communities which are great for developing your marketing skills and growing your freelancing network. Engage in social media and try to leave comments on different blogs, or answer questions on forums. Be helpful and and do not spam the users. When you engage with the community in such a way, you help build credibility for yourself and consequently expand your reach.

Do not Neglect the Social Media

Use social media platforms to build a public profile for yourself. Potential clients and employers will have much better chances of hiring you if you are present and active on social media. Having a detailed LinkedIn profile can significantly boost your client rates; using Facebook or Twitter for self-promotion can help you distinguish yourself from others and build a serious freelancing business. Make sure you are out there if you really want to expand your business and market yourself properly.

Build a Team of Freelancers

Try connecting with other freelancers as often as you can. This may not seem important from the marketing aspect of your work, but as far as networking goes, it really is. When you are engaged with numerous freelancers, the number of potential opportunities skyrockets. With strong connections with freelancers in different areas of expertise, you can take numerous projects and expand your client base significantly.

Focus on Referrals and Outsourcing

Referring clients to other freelancers is an amazing practice, and it both helps create a connection between freelancers and helps them expand their businesses. You can even get freelancers to outsource a project for your client through you and vice versa, so you can understand how a strong freelancing team can be very important when it comes to promoting yourself and your skills.

Incorporate Modern Web Design

If you do not have a website in the today’s market, it is as if you don not exist. This is especially the case for freelancers. But simply having a website does not necessarily mean that you are on track to become extremely successful. You must understand your focus group and you must address their needs. In order to do this in the best possible way you need to incorporate great web design.

Mix Marketing With Web Design

When it comes to web design, it can make or break your business. Good web design can really help you step up your marketing game. Whether you’re a genius web designer or someone who doesn’t know anything about it, there are some simple guidelines that you should follow. Keep your website simple, use responsive web design, test everything meticulously and ask for feedback from everyone. These tips have proven to be extremely efficient when it comes to marketing aspects of your website.

Think About Growth Opportunities

Think about the services you provide as a freelancer and think about the clients you have already worked with. Think about what they would like to see, and consider how that fits in your idea of a website. Do some research and check out what other freelancers from your branch of work are doing. With platforms like WordPress and with the power of Google you can soon understand how the world of web design works, or you can always consult a professional and still achieve what you’ve wanted all along – a better way to market yourself.

Put the Thoughts Into Action

Expanding the business is hard, and finding the best marketing strategies may seem like a nightmare, but all you really need is a bit of time and patience. Focus on building your online presence, and try to engage with others as often as you can. Think of the ways how you want to build your career, whether as a successful individual freelancer or as a member of a freelancing team of experts. Don’t be afraid to promote yourself and your skills, but do it professionally.

Google Says Freshen Up Your Content

While there are – probably – dozens and dozens of ways in which Google likes to rank the content on your website, none of them has become more emphasized than “freshness”. So, in order to get straight into it and not beat around the proverbial bush any longer, here are some of the most important ways in which the god-that-is-Google tends to determine how fresh your content is.

Date Of Inception

Every single web page is going to be valued based on its inception date, something that holds less and less value as time goes on. Just so you know, the inception date is the time when Google first becomes aware of this new content, which tends to happen when the crawlers first detect it on your website or when Google finds a link to this content.

A Matter Of Updating

This is something that has gotten a little bit more attention over recent months. Instead of just rating your content on when it was first uploaded, Google also ranks your content on how regularly it is updated. Content that gets tweaked regularly has more value than content that never changes. Let’s say you go back through your content and change a sentence. Whoop-di-do. However, if you drastically change the main body then you will be having a much bigger impact on this freshness thing.

Frequency Of Changes

Ask those in well-respected SEO services, and they will tell you another huge proponent in the hunt for a better rating is the frequency in which your content gets updates because that is what will keep the Googlebots coming back to crawl your website. Let’s use some examples. Let’s say you have a blog that gets updated once a week as a means to keep your customers in the loop with what you are up to. Okay, that’s once a week something new gets added. Compare that to a major newspaper where their entire body of content gets altered daily and you see which one is more valuable to Google.

New Pages, Please

Another great way to improve the freshness of your website is to create new pages. This is something that a blog manages to do better than anything else because you are not only creating new pages regularly, you are also adding pages that are high in original content. That’s epic. That’s going to get you a freshness score to be super-proud of. You don’t need to go mad on this front, but a new page every so often will have a big impact.

Linking Plays A Lovely Role

Just so you know, the freshness-o-meter is not restricted to your page’s only. It also has a lot to do with the external links that you are using. These tend to wield a lot of power when it comes to measuring freshness. That is why you should always include a cocktail of internal links, outbound links and, if possible, links on external websites that link back to you. Google loves link-building because it makes you look relevant or, to keep with the word we have been using, fresh.

Starting Up A Business? It’s Simple With These Tips

Dealing within your business may come as second nature to you, but for someone starting out, it can all seem too daunting. How can you start a business? Where do you begin to fathom the challenges ahead? There are, however, some basic principals that you can overcome. Getting a grip on the main fundamentals create the perfect grounding to create your business. I thought I would share these simple tips to help you if you find yourself just starting out.

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Business plans are essential

Having a business plan is an essential part of starting up a business. It gives you the focus and clarity to know exactly what steps and actions you need to take. However, many overlook this part of the process and possibly don’t spend as much time on it as they should do. But, not only does a business plan guide you, it can also help if you are looking to gain an investor’s interest further down the line. Or even if you are hoping to raise funds from the start. Which brings me onto my next point.

Consider the financial side of things

The financial side of things is one huge hurdle to overcome at the beginning of starting up a business. You have the initial finance you need to bring a product to market or launch a company or service online. But you may also find that you struggle with cash flow when you begin to start trading. This is when websites like https://smallbusinessloans.co could help you out. You need to be able to keep a business moving forward and the financial aspect can be one of the downfalls of a new start up. So plan ahead.

Social media can be your huge advantage

Social media management and promotion is a buzz with businesses taking different approaches and strategies of how they advertise their business online. And why not? After all, it is so diverse and with a big audience you really can take advantage of social media from an advertising and marketing side of things. A decent understanding of how you can utilise these platforms will be vital to your success, websites like http://www.dummies.com could help you out.

Think of your branding and website

The branding and your website are two key facts for your business and is something that needs you time, your attention and your focus. Everything is digital these days and mostly people will head online to find the right website for their needs. However, if they do happen to stumble across your website but the branding isn’t on point then you could potentially lose that customer or client. A digital marketing agency could help with logos and branding along with web development. Lastly, you will also want to ensure that your website can be seen through the mass of websites offered in search engines. This is when search engine optimisation and the use of keywords could help improve your chances of ranking better. Thankfully, there are plenty of tutorials online to help you make a start on this yourself.

8 Common Mistakes to Avoid in Business Website Hosting

When choosing a web hosting provider, you should carefully evaluate your options before making a final decision. This isn’t always easy, as there’s plenty of jargon to deal with, which can make it hard to determine whether you’re actually getting a good deal for the price you’ll be paying.

The good news is that with just a little bit of information, you can avoid many of the common pitfalls when comparing hosting providers. Here are some of the top mistakes and how to avoid them:

Not Paying Attention to Hidden Charges

Sometimes, there will be additional charges associated with a hosting service that aren’t always clear from the start. These can include VAT and setup costs, as well as domain transfer fees charged if you want to transfer your domain away to another registrar.

Bandwidth charges are another common hidden charge. Some hosting providers limit the amount of data your website can transfer in a month and charge you extra for any overage. Bandwidth limitations can be a problem if your website grows in popularity and starts receiving a lot more visitors, as you may end up having to pay a high amount for the transferred data.

Choosing a Hosting Service With a Lengthy Contract

Many web hosting providers give big discounts if you pay for several years of service when you sign up. Some may even require that you pay for at least one year of service in advance. Even though this can save you money over paying for a monthly subscription, it’s not really a good idea.

When you first get started with a hosting company, you don’t know what type of experience you’ll have with them in the future. If ever you’re dissatisfied with the service and want to switch providers, it might be difficult for you to get back any amount you’ve paid in advance.

Not Considering Technical Support

Selecting a hosting company that has top-notch technical support is crucial, especially if this is the first time you’re using a web host and running your own website. No matter how good your hosting company is, there is a high chance that you’ll run into some type of problem at one point and will require their assistance. When you need help, using a hosting company with a support department that is easy to reach and answers your questions quickly will make all the difference.

A hosting service that provides around the clock support by different methods, such as phone, email and live chat may cost a bit more than a similar service with less support. But if you have a question about one of your hosting plan’s features or something isn’t quite working right, you’ll quickly see the value of a hosting service which provides high-quality support to all of its customers.

Relying on Reviews Made by Affiliates

The best way to find out whether a hosting company actually provides good value for the money is to read some hosting reviews. The problem is that not all reviews are neutral and unbiased. If you come across a website that just reviews a few hosts, with all reviews being overly positive and having a link to the purchase page of the web host, it’s certainly a site operated by an affiliate that receives commissions for every new customer they refer to a host.

When reading hosting reviews, it’s a better idea to consult several different websites. This will give you a more unbiased look at various hosting companies, helping you understand what their strong and weak points are.

Choosing a Provider Solely Based on Price

It’s not a good idea to assume that all hosting services are the same and just choose the provider with the least expensive options. Also, the highest priced hosts aren’t necessarily the best either, as some providers sell basic hosting services at highly inflated prices. A better approach to choosing a host is to think about what your needs are and then compare various hosting plans from different providers, as well as read independent reviews to get an idea about the quality of each company.

Paying Additional Fees For Products and Services You Don’t Really Need

Many hosting companies try to “upsell” during the checkout process. Be careful to review each page before clicking on the “continue” button so that you don’t buy any products or services that you don’t really need.

Many of the products offered during the upsell phase are hyped up by the web host as being worth hundreds of dollars, but are actually of little value. For example, some hosting firms charge inflated costs for website templates or directory submission services that you can easily find for free elsewhere.

Not Thinking about Scalability

One of the troubles of starting a new website is that it’s difficult to know how much your site will grow in the future. While your current hosting package may meet your needs for now, this may not be the case a few months down the road. For this reason, it’s very important to select a hosting provider that offers a variety of services and makes it easy to upgrade if you need to.

Using the Same Company For Web Hosting and Domain Registration

It’s common for domain registrars to also provide hosting services, but their packages are often overpriced and offer only basic hosting features. Many hosting providers also make it a huge selling point to offer a free domain name when you sign up for their service. However, this isn’t a huge benefit, as domain names are quite inexpensive and you can easily buy one independently.

Another point to consider is that having your domain and hosting offered by the same company can make it harder to switch to a different provider in the future if your needs change or you’re not satisfied with the service.

Selecting a hosting provider for your business website is one of the most important decisions you’ll make. To increase the chances of selecting a web host that is right for you and avoiding problems, you should do your research beforehand to avoid making mistakes that could prove costly down the road.

Guest Author, Josh McAllister, is a freelance technology journalist with years of experience in the IT sector. He is passionate about helping small business owners understand how technology can save them time and money. Find him on Twitter @josh8mcallister

3 Critical Things Your Startup Business Needs!

Startup businesses are a risky thing to own as it’s the phase in a business’s life where it’s most likely to fail! The key to avoiding failure is to be properly prepared because startup businesses face many perils that can finish them without a seconds notice, so we have to get ready for these things and avoids the pitfalls that await us, but what can we do to avoid these failures from happening? Well, if you read on, you’ll find out!

Hire Website Developers

Your website is your businesses face to the world, it’s where people come to your business in order to use your services so it has to be a good one! The problem with most startup businesses is that they don’t have a proper website; they have one that the owner has made themselves, and this just isn’t going to cut it if you’ve not got professional skills! If your website is poor, it’s going to put people off your company, so how do we get around this issue? Well, it’s simple; you get professional skills in! By hiring website developers, you can be safe in the knowledge that your website is going to be unique and easy to use, so you can captivate customers and get them to buy your services.

Target Only Your Demographic

Most big businesses will only advertise to their target demographic and no one else, why? Because if you’re advertising to people who aren’t your target demographic, you’re simply not going to get anywhere with them! You need to know what the best ways are to reach out to your audience, because that’s the way that good advertising is done. Take a seat and think about who you’re mainly going to be selling to, and then base your advertisements off that. If you put your adverts in the wrong place then you’re going to be paying for nothing, so think first before you start putting out wide adverts.

Getting A Business Loan

When people start off a business, they often underestimate the costs of running it and decide to fund it themselves, however this is a mistake that often puts businesses under entirely and is therefore something you want to avoid! Websites like businesslineof.credit offer loans specifically for businesses. They can help you with paying all of the costs that come with having a business as you’re going to make a loss for for the first few years until you start getting cash in, so loans like this help you ease the pain of this by giving you a nice sum of money to sit on!

Keep in mind all of these things if you want your startup to succeed. Hire a website developer to get a professional website that will look good and will be easy to use for customers, make sure you’re advertising in the right place and not wasting your money on reaching out to people who don’t care and make sure you get a business loan to keep your financial needs satisfied! On top of loans, another good way to get funding is through lines of credit which you can read up about here.

5 Incredibly Easy Steps To Start Your Own Website

In today’s world if you don’t have a website you basically don’t exist. Or at least no one will ever know about you. Not having a website is no longer an option for anyone who’s into any kind of business simply because everyone is on the web today. Luckily for you, setting up your website is no longer as difficult as it used to be, with many web hosting options available for you to choose depending on your needs. Here are the 5 easy steps to get you started with designing your own website.

Decide on Your Domain Name

Before you jump to choosing a color and layout, please first pick yourself a domain name. Domain name is extremely important as that’s how your website will be called. Getting a domain name will cost you an annual fee which you’ll be paying for the right to use the unique name, so no one else can take it from you. Choose a domain name that is going to be catchy but also reflect whatever your site is about. If you can read the domain name and get a good sense of what’s your website’s field of interest you’re all good.

Choose a Website Platform

Choosing a website platform depends solely on your capabilities. Are you confident about your coding or you know absolutely nothing about it? If you’re good at it, you can go on and design your website from scratch, but if you’re not – CMS might be a better option. CMS (Content Management System) is a platform for building websites, which you’ll also use to manage all elements of your website, such as content. Today, most people just use CMS and we recommend it as well. It’s easy and allows you to run a website with little to no previous knowledge about website management.

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Which CMS Should You Choose?

The best CMS platforms out there are free to use, with WordPress leading the pack as by far the most popular one. The other two are Drupal and Joomla. There are other CMS platforms out there, but we’ll be focusing on these three.

  • WordPress – When it comes to beginner friendliness, you should look no further than WordPress. It’s used by over 60 million websites today, it’s easy to install, it has by far the most plug-ins which makes it very customizable. The bad side to WordPress is that you can’t edit its visuals significantly, at least if you’re not a designer.
  • Drupal – Drupal is much more complicated than WordPress, but it makes up for it with its faster response times. However, if you’re absolutely new at this, Drupal has nothing to offer that WordPress can’t.
  • Joomla – This CMS platform is great for setting up online stores quickly. It combines the power of Drupal and the easiness of WordPress. It’s basically a middle-ground for those who aren’t satisfied with WordPress or Drupal.

Plan Your Website

Now that you’ve chosen your CMS platform, you need to start planning your website. To do that you need to make a number of choices that will determine how your site looks. First off, consider the type of website that you need. Is it an informational type of website, like a blog? Or is it an e-commerce shop? Different types of websites require a different approach to designing a website, so make sure you know what you’re after. Secondly, you need to decide how your users will navigate the website. Like any freelance web designer can tell you, navigation is extremely important to every website’s success. The third thing you need to know is the type of content you’re going to use to attract visitors.

Promote Your Website

Promoting a website usually includes either PPC (Pay Per Click) or SEO (Search Engine Optimization) campaigns, or you can combine both of these for the best results. However, SEO is cheaper and it’s probably the best way to become visible on the web. You’d rather be on the front page of the newspaper than all the way in the back, right? That’s what SEO lets you do – appear on the first page of the SERPs. Do your keyword research, write high-quality content, and do some link building. These are the SEO practices that will get you the best results.

Conclusion

Creating your own website today is easier than ever, which isn’t to say that it’s a piece of cake. It still requires a lot of time and effort to get it running, and even more to get it to the top of your SERPs. But if you invest yourself in it and follow these simple tips you’ll soon get the website running and in time you’ll learn how to manage it and how to attract visitors. The better your start is though, the easier it’s going to be to manage it.

Decrease Your Bounce Rate, Increase Loyal Customers

A poor bounce rate is a conundrum that a lot of businesses face. They are attracting a good amount of traffic to their website, but they don’t have many conversions to back it up. Of course, traffic means nothing if the people that are visiting your website are not interested in what you have to offer. So, where are you going wrong? Let’s take a look at some of the ways you can decrease your bounce rate in order to increase your loyal consumer base.

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Is your web design confused?

This is one of the main reasons for a high bounce rate. Does your branding reflect your business and the industry you operate in? If your web design is confused, it is going to dilute your brand identity, and it will immediately turn potential customers away. This often occurs when people work with web design and marketing businesses that have no experience in their area. If you run a law firm, for instance, a company like Foster Web Marketing would be ideal, as they cater to the legal sector and have an abundance of experience in this industry. It is so important to find designers that have experience in your niche, and check out their portfolio to see the work they have done so far.

Do you understand what your visitors are looking for?

As mentioned in the introduction, one of the biggest problems business owners face is that they have a tremendous amount of website traffic, but they can’t turn these users into customers. The main reason for this is because not all every user is your ideal consumer.  So, what happens is that someone gets directed to your page, and then they realise that you don’t offer what they are looking for, and then they leave. This is why your bounce rate is high.

To rectify this issue, you need to understand your website visitors. There are a number of ways you can do this, including:

  • Analyse onsite search trends – This is a good way to understand what your customers are expecting from your website. You can see what search terms they use, and whether your website is catering to what they want. If not, you can identify the gaps in your content and make the necessary changes.
  • Discover the highest converting pages on your website at present – You can learn what type of content attracts customers to your business by understanding the highest converting pages. You will probably find that there is a big difference between your highest converting content and your most popular content, and this signals that you need to make a change.
  • Find your most popular content – This leads on from the former point perfectly. You need to find your most popular posts and make sure they are optimised for boosting conversions.

Do you encourage new website users to opt-in to your email list?

If you don’t, now is the time to start. This is important because research indicates that to create a viable sales lead it takes six to eight touches. This is why collecting email addresses is a must. This enables you to keep in contact with your potential customer, ensuring the relationship is kept alive until they convert. Otherwise, how would you be able to encourage the six to eight touches until a sale takes place?

You need to have a careful and considered approach when encouraging people to sign up to your email list. You need to give them an incentive to do so. For example, you could offer valuable digital downloads, such as a whitepaper, cheat sheet, template, or eBook.

Do you re-engage abandoned visitors?

This is the final point to consider when it comes to your bounce rate. A lot of business owners simply give up on the users that have abandoned them after their first visit to their website. This is a big mistake, which can result in many opportunities lost. You shouldn’t give up on these users. Perhaps they simply were not ready to make a purchase from your website or sign up to your email list first time around?

You need to look for the most effective methods of re-engaging with these visitors. One of the ways you can do this is with social media. You can target people that have recently engaged with your website, creating posts that have been perfectly put together to appeal to them. You can also use on-site remarketing to appeal to abandoning visitors through targeted exit-intent popups.

All in all, reducing your bounce rate is of huge importance if you are to have a successful online presence. Use the tips that have been mentioned above to get started.