Do you know the difference between sales and marketing?
If not, here’s a good analogy: sales is telling you that a new car can go 160 miles per hour. Marketing is telling you why you need to go 160 miles per hour.
Tackle Some NFL Marketing Tips for Your Business
If your company's marketing team is struggling to find the end zone, then it's time to take some play-by-play tips from the National Football League. That's right, despite all the...
Kick Off a Better Marketing Plan
When football season rolls around, it seems like NFL merchandise and marketing is just about everywhere you look. If you want your business to have this kind of exposure year...
Marketing: Make it Part of the Budget
As the owner of a newly launched small business, you probably face a constant barrage of demands for more funding for virtually every aspect of your company's operations, including staffing,...
Pros and Cons of Marketing to Past Clients
Every business has departed customers. While some of them do not make any effort to win back their former customers, others try to promote their products to both existing and...
Marketing: Budget Necessity or Budget Buster?
Starting a business is all about achieving goals and fulfilling expectations, but it is during a start-up when the budget seems to be tighter than planned and may call for...
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