Summer is nearly upon us, which means it’s time to think about your summer marketing campaigns.
However you tackle it, summer brings plenty of marketing opportunities, so just what can you do to make the most of them?
Embrace a Summer Theme
Bring a summer theme into your marketing to make it topical for your customers and encourage them to buy from you; exactly how you do this will depend on your business.
Clothes retailers or restaurants, for example, can easily run summer promotions, but any kind of business can add a summer slant to their marketing. Run a summer-themed promotion or add a summery feel to your marketing materials.
Sporting events or summer celebrations such as Independence Day can give you something to hang your marketing hat on, tapping into your customers’ interests.
Host a Summer Giveaway
Giveaways are a great way to build a connection with your customers.
If you have a physical premises, something as simple as handing out hot drinks or standing on the sidewalk with a misting spray will help your customers stay cool in the summer heat.
If you don’t have customers at your premises, or you work mostly online, consider running a summer sweepstakes, or even sending out free gifts such as flip flops.
Make the Most of Mobile
As the article “How to Use Text Messages to Boost Your Summer Marketing Efforts” points out, mobile is a great tool for letting your customers know about seasonal promotions.
Mobile is relevant year-round, but in the summer months when people are out and about or on vacation more often, mobile gives you a way to get in touch.
Entice your customers with interesting text messages giving them the head’s up about the summer offers you know they’ll love.
Hold a Summer Event
Summer is a time for barbecues, relaxing on the beach or in the park after work, and enjoying a cool drink when the day is done.
Tap into this mood by hosting a summer event.
Choose a venue with outside space (and an indoors area in case the weather doesn’t hold), put on some summery food and beverages, and encourage your customers to get to know your business.
This can also work for online businesses, provided you choose a locale with plenty of potential customers.
Target Summer Hot Spots
As the temperatures increase, certain spots such as beaches, parks and tourist attractions see a spike in popularity. Make the most of this with banners, posters or brochures positioned at strategic locations.
If you happen to be near a popular spot, set out an A frame, or even offer your summer promotional items in person if you can spare the staff.
Social media is a great tool for your summer marketing.
A lot of social media is accessed on mobile devices, making it a good choice for connecting with customers who are out and about enjoying the sun.
By creating interesting and shareable content such as giveaways, promotions, summer themed content or asking your customers some questions, you can generate interest, likes, and shares.
If you want to create a winning summer of marketing, it’s time to turn up the heat on your summer marketing efforts.
About the Author: Tristan Anwyn writes on a wide variety of topics, including branding, inbound marketing, seasonal promotions and social media.