5 Ways to Prepare Your Company for the Summer Months

With summer right around the corner, now is the time to get your company ready for these warmer months when many people have slower schedules and more daytime hours to kill. When your building is pleasant, your employees are comfortable and your customers are well-served, you can reap dividends on all the time and money you put into this investment. By following these five preparation tips, you can increase your company’s popularity during these months and increase customer traffic, leading to improved sales and results all year long.

Prepare for Changes in Customer Traffic

Consider whether you expect customer traffic to go up or down during the summer months based on your service provided, your location and your typical customer base. Consider vacation times, freedom from school and warmer weather as you plot potential traffic. Next, plan how to keep traffic high with marketing campaigns or how to respond to high traffic with increased employee hours or longer business hours.

Plan for Fun Times

The summer can be a hard time for employees to be cooped up in a building when what they really want to do is enjoy the beautiful weather. Plan for special staff meeting times and parties that allow coworkers to network outside the office. Also, see if there are ways to let the fun times into your office by creating outdoor break spaces or by offering flexible work hours during the summer.

Keep It Cool

Nothing makes for an uncomfortable office quite like hot temperatures do, and discomfort can cost you and your employees productivity. Not to mention it might drive away customers. Before summer weather hits, ensure that your HVAC system or your commercial air conditioning unit is up to the challenge by scheduling maintenance.

Install a Smart Thermostat

To further help with the warm temperatures, install smart thermostats throughout your office space to keep employees comfortable while decreasing cooling costs during the hours when no one is in the building. A smart thermostat can be programmed to cool the building to certain temperatures at particular hours of the day. Not only can it keep employees happy, but also it can decrease your company’s costs.

Include Landscaping

Nothing sets the tone for a first impression of your business more than the look of the outside of the building and its entrance. By focusing on installing beautiful landscaping and by taking the time to maintain it, you will show your customers that you believe even the little things are important. Plus, your employees will feel proud to work there.

Some of these tips have to do with how your building looks and feels while others have to do with keeping up employee morale and good customer traffic. Ensuring that you have a mixture of each of these tasks will keep your company well-balanced and ensure good results on your investment. Be sure to start now to ready your company both inside and out so that when summer arrives, you can enjoy the fruits of your labor.

Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.

Make It a Winning Summer of Marketing

Summer is nearly upon us, which means it’s time to think about your summer marketing campaigns.

summer_marketingWhatever business you’re in, you can make the most of summer with seasonal offers, themed promotions, or even simply targeting some summer hot spots for extra business.

However you tackle it, summer brings plenty of marketing opportunities, so just what can you do to make the most of them?

Embrace a Summer Theme

Bring a summer theme into your marketing to make it topical for your customers and encourage them to buy from you; exactly how you do this will depend on your business.

Clothes retailers or restaurants, for example, can easily run summer promotions, but any kind of business can add a summer slant to their marketing. Run a summer-themed promotion or add a summery feel to your marketing materials.

Sporting events or summer celebrations such as Independence Day can give you something to hang your marketing hat on, tapping into your customers’ interests.

Host a Summer Giveaway

Giveaways are a great way to build a connection with your customers.

If you have a physical premises, something as simple as handing out hot drinks or standing on the sidewalk with a misting spray will help your customers stay cool in the summer heat.

If you don’t have customers at your premises, or you work mostly online, consider running a summer sweepstakes, or even sending out free gifts such as flip flops.

Make the Most of Mobile

As the article “How to Use Text Messages to Boost Your Summer Marketing Efforts” points out, mobile is a great tool for letting your customers know about seasonal promotions.

Mobile is relevant year-round, but in the summer months when people are out and about or on vacation more often, mobile gives you a way to get in touch.

Entice your customers with interesting text messages giving them the head’s up about the summer offers you know they’ll love.

Hold a Summer Event

Summer is a time for barbecues, relaxing on the beach or in the park after work, and enjoying a cool drink when the day is done.

Tap into this mood by hosting a summer event.

Choose a venue with outside space (and an indoors area in case the weather doesn’t hold), put on some summery food and beverages, and encourage your customers to get to know your business.

This can also work for online businesses, provided you choose a locale with plenty of potential customers.

Target Summer Hot Spots

As the temperatures increase, certain spots such as beaches, parks and tourist attractions see a spike in popularity. Make the most of this with banners, posters or brochures positioned at strategic locations.

If you happen to be near a popular spot, set out an A frame, or even offer your summer promotional items in person if you can spare the staff.

Get Social

Social media is a great tool for your summer marketing.

A lot of social media is accessed on mobile devices, making it a good choice for connecting with customers who are out and about enjoying the sun.

By creating interesting and shareable content such as giveaways, promotions, summer themed content or asking your customers some questions, you can generate interest, likes, and shares.

If you want to create a winning summer of marketing, it’s time to turn up the heat on your summer marketing efforts.

About the Author: Tristan Anwyn writes on a wide variety of topics, including branding, inbound marketing, seasonal promotions and social media.