Businesses today incorporate a variety of marketing strategies, many of them using text messaging as a marketing tool. This can be to a great advantage to a business, as it gets information out quickly, succinctly and efficiently.
However, it can become too much for your customers. And with that can come some dangers that your business may face, including loss of customers.
There has to be some happy middle ground where your business keeps communication flowing through text communication and gains new customers and more business without repelling anyone through text messaging.
You’ve got to learn and incorporate good texting strategies, and that not only includes when and what to text, but also when and what not to text.
- Are you seeing more opt-outs than usual? That may mean something is wrong with your texting strategy, including sending too many texts.
- Do you see less redemption of offers than you used to? This could be that customers are ignoring or deleting your texts now.
- Are you receiving complaints? If customers are actively telling you that you’re sending too many texts, well guess what, you probably are.
Some good strategies to follow:
- Send your texts during work hours. No one wants to be woken up in the early hours of the morning or late at night with a marketing text, no matter how good it is. Even if they quiet their mobile device and it doesn’t wake them up, it’s not great to wake up to a slew of marketing texts on the phone.
- Limit the number of texts you send to one or two a week. It’s okay to send every week, that keeps it consistent, but limit them. Too many can be overwhelming and will often go unread.
- Proofread what you’re sending. People won’t hesitate to opt out if your texts are full of bad grammar, spelling and even too much text talk. Keep it professional and proofread!
Why Are Too Many Texts Bad?
Can’t customers just ignore your texts if you send too many? Sure they can, but don’t you see the frustration here?
Many people opt-in to marketing texts to receive relevant information and promotions. They don’t need multiple texts regarding the same thing or information that doesn’t pertain to them.
Yes, they could delete the texts but at some point, they’ll probably opt-out with some frustration. This could mean the loss of their business. Worst case scenario, you could be looking at a lawsuit.
Reports have been made that over the past few years, people have brought lawsuits against companies for sending too many texts.
You don’t want this to happen, so keep your texts to a minimum.
About the Author: Heather Legg is an independent writer focusing on subjects pertaining to social media, small business and working from home.