If your business runs a mobile campaign, then you already know how important opt-ins prove to be.
However, no matter how hard you try to keep your opt-in numbers up, sometimes your current subscribers decide to opt-out.
In order to help you better retain subscribers, here are just a few opt-out mistakes to avoid:
Wrong Target Audience
A major advantage of text marketing is the fact your company can easily send a massive number of messages in one fell swoop.
However, if you don’t target your niche audiences properly, then your subscribers could end up opting out. This is where subscriber segmentation comes into play.
By segmenting your text recipients, your marketing campaigns will become more relevant, which greatly reduces the chance of opt-outs.
More importantly, when you send relevant text campaigns to your niche audiences, your current subscribers will be more likely to convert to paying customers.
No Incentive
Although keeping your subscribers up to date on information surrounding your business is beneficial, what your text recipients really want to receive are incentives.
The article, “5 Common Reasons Why Mobile Subscribers Opt-Out” mentions irrelevant incentives as being one of the main reasons for opt-outs.
Whether your incentives are irrelevant or non-existent, not offering your subscribers something special will result in recipients opting out of your text campaigns.
From last-minute deals to mobile coupons to special promos, make sure you offer an incentive with each text message.
Confusing Messages
One way to make your subscribers opt-out is by sending messages that are confusing, unclear, or unnecessarily wordy. In other words, when it comes to your text message campaigns, keep them short, sweet, and to the point.
If you’re offering a great deal, just say so. If there’s an upcoming sale, give your subscribers the pertinent details like the date.
Likewise, make sure you include links or other ways your subscribers can participate in offers. Being straightforward with your text marketing will help you avoid opt-outs.
Dead-End Links
Another way to make subscribers click the dreaded unsubscribe button is by linking to dead-end destinations. Whether it’s a link to a mobile coupon, your blog, or your actual business website, make sure all of your links work properly.
You can test for dead-end links on your own device before unleashing your mobile campaign. By doing so, you can ensure the URL is working properly and you can also double check that you are sending subscribers to the correct destination.
Lack of Text Etiquette
Nobody likes receiving texts early in the morning, late at night, on the weekends, or while they’re in an important business meeting. In addition, nobody likes receiving multiple texts about the same subject in a single day.
If you don’t practice proper text etiquette, you’ll lose subscribers faster than you can say opt-out. Send your text campaigns with your subscribers’ daily activities in mind.
Also, take into consideration time zones and holiday schedules. Etiquette goes a long way with text marketing. When it comes to keeping your subscribers happy, keep in mind the pointers above and avoid opt-outs.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and customer satisfaction.
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