The only way your SMS marketing is going to gain any traction is if your customers know your campaigns exist. Fortunately, there are a number of easy ways to get some attention for your SMS subscriber lists and campaigns.
With successful mobile marketing in mind, here are a handful of handheld ways to advertise your mobile subscriber list:
In-store advertising is always effective; however it doesn’t do much for the general passerby. That’s why advertising your SMS marketing in your storefront windows can help gain traction with both your current customers as well as potential customers.
By displaying your SMS short-codes and subscriber info front and center in your storefront, you’ll encourage the out-and-about crowds to join your SMS campaigns.
As an added benefit, all it takes to join an SMS subscriber list is a quick short-code text.
This makes it convenient for customers and the general public alike to quickly join your SMS campaigns in the moment, when they first see your advertisement. Convenience like this helps boost subscription rates.
Checkout Lanes and Online Shopping Carts
If your storefront isn’t in a prime location or your business doesn’t have a physical location, you can always advertise your SMS subscriptions in customer checkout areas.
A well-placed SMS advertisement in your store’s checkout lanes will grab the attention of your customers, especially while they’re waiting in line.
As the following article looks at, your online shopping cart is just 1 of 5 places to advertise your SMS marketing list right now. By doing so, you’ll grab the attention of repeat customers and one-time shoppers alike.
To increase subscription rates, you can also offer discount codes to shoppers who sign-up for your SMS list during online checkout.
There’s a pretty good chance your business website already gets a lot of attention, so why not increase your marketing potential by advertising your SMS subscription list on your website homepage.
Doing so will put your SMS campaigning in the spotlight each time someone visits your site.
If your homepage isn’t your site’s actual landing page, then it’s perfectly fine to advertise your SMS subscriber list on multiple pages on your site. Just make sure you don’t saturate your site with ads – it’ll take away from more important content.
When it comes to customer outreach, social media should never be overlooked.
It just so happens social media sites like Facebook and Twitter compliment SMS campaigning quite nicely.
By including SMS short-codes and subscription opportunities within your social posts, you can advertise your mobile campaigns to a massive social audience.
Other Marketing Channels
You can also include your SMS marketing lists in your other marketing channels.
Whether your business takes advantage of traditional online marketing, email marketing, or any of the promotional opportunities in between, SMS subscription campaigns are easy to include in just about any form of marketing.
From storefronts to online shopping carts to the vast social media environment, it’s plain to see that there are endless ways to promote your SMS marketing list.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including online marketing and mobile technology.
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