Put #BigData to Better Use for Lead Generation

bigdata_lettersjpgIs big data generating leads for your business? If not, it’s time to look afresh at how you can use big data to bring you more leads.

Big data, as you know, comes in huge volumes, and finding valuable insights among them can be challenging.

However, be prepared to focus and dig deep, and you’ll find big data can bring fresh new leads into your business. What can you do to make big data work hard for your business?

Here are five tips to help you get started….

Know What You Need

Big data is vast, so the first step is to make it that bit less vast by focusing on what you need. To do this, ask yourself what would help you generate more leads in your business.

For example, do you need to find out:

  • What customers are saying about you on social media?
  • Which of your products are performing best?
  • Which questions and problems are your customers talking about?
  • Which social media activity is generating most activity?
  • Which activities are bringing you the most leads?
  • Which marketing campaigns lead to the most conversions?

Get a clear idea of what you want to know, and you’ll be better placed to decide on which data channels to use and what specific information to gather.

Keep Your Data Clear

As the article “5 Reasons Your Big Data Isn’t Helping Your Lead Generation Efforts” says, even the best big data tools won’t help you get good results from bad data.

If you want to generate leads from big data, you need that data to be clean and clear.

Ask yourself what processes you can set in place to keep your data neat and consistent. Think about what you can do to eliminate duplicate data, and make sure the data you receive has all the information you need.

From data entry to data extraction to pooling data from different sources; make quality your priority.

Look for Opportunities

Big data is a mine of opportunities for your business. With judicious use of big data you can learn more about what your customers (and potential customers) want and need. Social media data is especially helpful for this.

By gathering data on trends, keywords and conversations you can find out what problems your customers need solving.

Big data can also flag-up information such as which products are working well for you, which times of year are busiest, and where your business is losing or making money.

Armed with this information you can look for ways to entice new customers to do business with you.

Focus on Big Data Skills

Just like anything else in your business, big data requires a specific skill set. However, you don’t need to hire a specialist data scientist to find those skills. You can draw them from your existing team.

Those working with big data need strong math skills, alongside skill in statistical analysis and the ability to look for patterns. Enough programming knowledge and specialist training to get by with your chosen software is a must too.

Empower your big data handlers with the skills and knowledge they need to seek out leads for your business. Big data is a rich source of potential leads for your business.

Get focused on the information most likely to bring you leads and ensure the data you collect to support your aims is excellent quality, and you’ll be well on the way to generating new leads from your data.

About the Author: Tristan Anwyn writes on a variety of topics including social media, how to build customer relationships, content marketing and how to make the most of big data for your business.