#ContentPromotion: How to Increase your Reach

twitter_shoutWriting good content is not easy so when you do have something worth sharing how do you get people to read what you write? Content Promotion is just as important as Content Authoring.

Some authors go by the 80/20 rule when it comes to blog content; they spend 20% of their time writing and 80% promoting. What is the best way to develop a content promotion strategy? Below are a few of the suggestions that spoke to me in  “17 Advanced Methods for Promoting Your New Piece of Content.”

  • Ask an Influencer for a Killer Quote
    • If your piece of content is a blog post, put the quote in the post and add a link to the influencer’s website and social media accounts, such as Twitter. Once the article is published, email the influencer and tell them the content is published and ask them to share it on social media and possibly include it in their email newsletter. This accomplishes two things: 1) you gain exposure to a new audience, and 2) your content becomes more reputable because you’re associating yourself with an influencer in your industry.
  • Create snippets that are easily shared on Social Media.
    • A piece of content should produce 20+ snippets that you can share on social media. A snippet can be any of the following:
      • Variations of the title
      • Short statements from the content
      • Short quotes from the content
      • Statistics from the content
  • Reach out to people who have written or shared similar content. Ask them to share your article and offer to share something of theirs in return.
  • Turn the Content into a Video to Appeal to a Totally Different Audience
    • You can turn content into video, but don’t overlook the fact that creating videos as your original form of content is potentially the best way to go. Once you record and publish a video, you can pull out the audio to create a podcast. You can pull out the transcription from the video to create a blog post and .pdf. You also can use the video content to create slideshows for SlideShare. Start with a video, and you can repurpose the content into many different forms for various communities.

 What are some of your successful content promotion strategies? I’d love to hear what works for you.