While you may not consider yourself the best public speaker in the world, being able to convey your brand’s message is essential.
That said how do you go about letting people know all the wonderful things your brand has to offer?
From traditional and newer forms of marketing to meeting potential clients at conferences and networking events, spreading the word about your brand is not a choice, it is quite frankly a necessity.
Speak the Truth About Your Business
Given you have myriad of ways to promote your brand on a daily basis; here are just some of them you should be practicing:
- Marketing – Whether you are using traditional marketing means (flyers, emails, letters etc.) or newer ones (mobile marketing is especially hot right now), it is important that your brand is properly marketed to the masses. Yes, some companies are on tight budgets, but that should never be an overriding excuse for not marketing your brand. Even if you have to market your products and/or services in small increments, make sure they get as much attention as possible;
- Social media – Even though you will find some business owners turning their noses up to social media, the majority of smart people running companies use social media to some degree. Using social media to promote your brand can be done in-house or you can even end up outsourcing your social networking needs. Either way, getting and staying active on social venues is all but a necessity in today’s world. When you use social media (and use it correctly), you essentially are getting free marketing and advertising, both of which can lead to new business opportunities. Those opportunities come from the fact that you’re starting out by posting something on sites like Facebook, Instagram, Twitter etc. What then typically happens is others on those sites will share the posts with their crowd of followers and friends. Next up? You guessed it, your brand’s message is being passed around in front of countless eyes. If you’ve been told that social media is just a fad and not worth your time or effort, turn a deaf ear to such suggestions;
- Public speaking – Yes, many companies have scaled back in recent years on attending conferences and other such networking events. While many have instead opted for teleconferencing and other means of communication with prospective clients, there are still those who see the value in attending such events. If you are one of those businesses, having the opportunity to speak and share your industry knowledge with crowds of attendees proves a golden opportunity. Not only do you come across as authoritative in your line of business, but you open the door up to potential sales. If you feel that you do not have time and/or confidence to make such talks in front of others, booking TED Talkers at LeadingAuthorities.com or other similar providers can be a win-win for your business. Not only do you have professionals talk to crowds you are interested in winning over, but such events can be shared on social media over and over again. If having professionals talk in front of prospective clients is not your top priority, you can also consider having speakers come in and address your employees from time to time. The talks can prove worthwhile in getting your team to address any shortfalls, be they in promoting your brand, customer service, getting the most out of the workday as far as time management;
- Growing – Last but certainly not least, don’t ever put your brand in the position of becoming complacent. For businesses to continue growing, they must always be thinking outside the box, looking for ways to do things better than the competition ever could have thought of. When customers (current and prospective ones) see that you are always looking to stay at the forefront of growing your business (at the right speed of course), you’ll likely be looked upon as a winning brand. Times change, experiences change, financial climates change. It is those brands that are able to adapt and change with the times most likely to succeed.
If you haven’t always been able to properly convey your brand’s message to audiences, finding those who can will make a positive difference.
About the Author: Dave Thomas covers business topics on the web.