There’s a buzz online at the moment that SEO might be outdated. It’s been taken over by other forms of marketing like content and social media. Indeed, in a few years, experts have predicted that the majority of content online will be images and video. What does this mean for SEO? Well, it’s not dead yet, and we have a feeling that it’s going to be around for quite a long time. Here’s why.
The Way People Search Hasn’t Changed
We’ve seen updates in tech and changes to how people go online, but the way they search for products and services is the same. Even if you are using voice software, you’re still inputting keywords. Software like Siri will still produce the websites that have the highest ranking. Therefore it’s difficult to ignore the importance of SEO.
It’s Still Effective
The right forms of SEO can still be effective in increasing traffic to your site. You should be focusing on making SEO subtle by ensuring that keywords and links fit organically within the content. If you do this, there’s no reason why it can’t still be your main form of marketing. You’ll get the results and won’t have to deal with those pesky penalties.
It Can Be Completely Invisible
One of the main issues most marketers have with SEO is that the methods are visible to the user. But they don’t have to be. In fact, by optimising images, it’s very unlikely that site visitors will notice anything different at all. Crucially, you still get the impact using a technique like this, and you can learn more in the following infographic.
Infographic Createdby Digitalico Media