Working from home is the dream for many of us. If you’ve managed to get your business off the ground from the comfort of your house, give yourself a pat on the back. It’s no easy task, and many people fail in the first months. By now, you’ve probably noticed that running a business from home comes with challenges of its own. You won’t be out on the front line. When you don’t have a space customers can visit, you need to develop other ways of building your client base. With the invention of the internet, this is easier than ever. But, if you don’t know where to focus your attention, you may face problems. So, what do you need to do?
AN EASY TO USE WEBSITE
As you don’t have a space customers can find you in, it’s important to get your online presence right. That starts with developing a website that’s easy to use. The way people shop online is different to how they shop in person. Online consumers shop quickly. If they have to put effort into finding you, they’re less likely to bother. That’s why it’s important to develop a simple, easy to use website. That starts with getting a domain name that’s easy to remember. Domain names can be difficult. If someone already has the name you were intending, you may need to add a string of numbers. Don’t do it! If you have to change your company name at this stage, so be it. Better that than losing custom. Make sure, too, that your site is easy to navigate. Think of your site as an elevator pitch. Tell people, in simple language, why they need you!
Having a website is well and good, but it won’t be any help if no one visits. There are a few ways to ensure views on your site. In these early days, something like SEO will make a huge difference to you. SEO, or search engine optimization, will get your site higher on search engine listings. This means people will find your site faster, which has got to be a good thing. SEO is a simple concept to understand once you’ve done your research. If you can afford it, it’s worth hiring an SEO Company to help with this. That way, you’ll be able to focus on your business, while someone else lays the foundations! As you’re running things on your own, this might be the best option.
You may not have considered how social media can help you reach more people. If that’s the case, it’s time to get to grips with what social media can do. Many people turn to social media to find companies. This can also help you to add a personal touch to your business. And, we all know how important that personal touch can be. Your social media account offers the chance to interact with customers. It’s crucial when you’re working from home, to build relations in his way.
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