Any small business, blogger or start-up, needs to be online. Improving your online presence is a sure fire way to get more customers and more awareness for your business or brand. So as well as being on social media channels, and having a website, what else can you do? One of the biggest things of late is increasing your search engine optimization or SEO. In basic terms, that is all about how well your site ranks on a search engine. There are many ways to market this, for example creating ads to gain traffic. But that is really SEM (search engine marketing), rather than SEO. So let’s get down to business and talk all things SEO. Understanding it is a must for your business.
Content is King
There is no getting away from the fact that search engine, in particular, Google, loves new content. So first off, you need to be blogging on your website if you’re not already. Creating new content and sharing it online regularly is a great way to drive traffic to your site, especially if your content answers people’s questions or is relevant to current affairs, for instance.
Know Your Keywords
The content that you produce should also contain some certain keywords, as that is what will help people to search for what you have written about. Avoid stuffing keywords on every line, though. It does need to have a focus. So looking into the keywords that people have used in the past to find you, is a great way to know what people are looking for. A company like ignitedigital.com could be doing that kind of thing for you if you’re not sure where to start. These keywords are important, though, as it is important for branding and knowing your customer base.
Get Your Website Up To Scratch
If you have a slow loading or responding website, then that can be detrimental in a couple of ways. First of all, it can put off potential customers. But second of all, it can affect your SEO ranking. So get your website looked at by a professional if you feel like you need to speed things up. An article by kissmetrics.com shows that around forty percent of internet users will click off a site if a website isn’t loading quickly. That is a heck of a lot of potential customers to be losing!
Check Your Site URLs
The URL of a website can affect how well a site is ranked. If you are clicking on articles or certain product pages, then you need to check what your URLs for those pages are. It needs to be short, around three or five words long, as well as being clear and to the point. Avoid using words like it and and in a URL. Being specific will help when search engines ‘crawl’ your site, to know what kind of content you’re producing. When search engines understand that and know the kind of content that you produce, then you will rank higher.