Mobile phone users are no longer a market segment you can afford to ignore.
As of 2018, 52.2% of all web traffic was attributed to smartphone users. Compared to the 0.7% of all traffic in 2009, that is a dramatic increase that has been on an upward trend year to year.
Some of this success can be attributed to the fact that smartphones have become more accessible and a lot more useful. The rise in functionality has led us to a stage where our smartphone’s ability to make or receive call is a minor function and no longer the main purpose of the phone.
For businesses, this opens a whole range of marketing possibilities.
Mobile marketing is a cost-effective way of getting your message across. You can choose to use a simple SMS campaign to promote your business or rely instead on a well-designed app to lead your clients to the actual point of buying.
How to Run An Effective Mobile Marketing Campaign
Know Your Market
It is marketing 101, you need to know who you are trying to reach with your marketing message.
What type of campaign would be the most effective?
If you have a target market full of tech-savvy users, a great app, for example, could be the way to go.
On the other hand, if your targeted audience still uses simple mobile phones to make calls, choosing a higher tech option would be the ideal way to scare them off.
What Does Your Market Want?
The best way to find out the answer to this question is to ask them. What are they looking for when it comes to communication from your company? What do they want to read, and what would they ignore?
The key to getting this kind of marketing right is to understand the needs of your consumers and to find out what they actually want. The better targeted your campaigns are, the more effective they are as well.
But enough theory. Let the numbers speak for themselves.
Link to the infographic https://appgeeks.org/blog/mobile-marketing-infographic/