E-commerce is one of the best options for digital business persons, especially if you are a start up without much to invest in a physical property or a storefront. Just registering yourself as a seller in a famous e-commerce site (like Amazon) opens doors of business and earnings for you. But that is where you have to be very alert and perfect too! You know the amount of competition in every business platform. When you are considering online business as the best way to start up, so are others like you too! You have to make a mark with your unique offerings and stay above others in every aspect.
The online market and stores are solely dependent on only one factor — photographs! The better your photographs are, the better your business runs! No person gets attracted to a blurred, colourless image of a product and decides to buy it! It has to be enticing, tempting and captivating enough so that the buyers should fall in love with the product, and don’t hesitate in buying it instantly!
Some Mistakes You Make when Clicking Your Products!
The very first mistake you may be doing in portraying your products on online stores is clicking the pictures on your own or through some amateurs! You can never reach the excellence of a company offering professional product photography in UK like Andy Gore Photography.They have an excellent talent and skill in photography that gets your product properly displayed in the pictures enticing enough to attract your customers instantly. Apart from this huge mistake, there are some other drastic ones which can affect your sales on the online market. Read about them below:
Showing everything but the product — This is hilarious, but most store owners being amateurs and new in business click photographs of everything but leave their product that needs to be sold! The photograph would be clicked as a tiny commodity in a large room with absolutely no close up of it. The image would be taken from such a distance that the product could as well be any other part of the room itself. With no emphasis given on the product, how will the customer know what you are selling? And in some cases, lots of same products are placed in a clutter and featured on the sites. What about the details? Haven’t you heard about details being drool worthy? This mistake is something that guarantees a no sale of your product when highlighted on the online markets!
Blurred or dark — who can guess! — Some sellers don’t consider lights as a good option to beautify their photographs. In fact, you can see pictures of certain beautiful products not attracting anybody because the lights are so dull that they are diminishing its charm. What’s more, some photos are absolutely clear on one side and look pretty blurred on another, which again leaves the customer in doubt about buying the same! Only a professional photographer can tell you the importance of proper lights and exact placement of the camera that prevents the blurred and dark images!
Companions are stealing the show — Another huge mistake we can say, when the product is placed beside some objects and even those objects are getting equal attention in the picture! These companions are not only confusing the viewers, but also creating a huge negative point in the pictures. We mean photographs of loose wires behind the product or wrappers around it can create a very bad impression for the onlookers, let alone the question of buying it by getting attracted towards it.
Weird angles confusing about the size — If an amateur clicks a photograph for a product for sale, and that picture is clicked in weird angles which showcase the commodity twisted or upside down, what kind of customers are going to fancy buying it? Even if you are a little active on social media photographic channels like Instagram or Pinterest, you’ll understand how important an angle is in any picture. A slight turn, and the whole product may be misleading the buyers! And then you get the occasional returns because of products not being the same as described! Spoils your reputation and goodwill too.
These are some of the very common and not so welcoming mistakes that e-commerce business owners make! You can now well imagine why it is always recommended to hire a good photographer to showcase your product best!
Eada Hudes works as a writer for Dh Payroll. She can lend you expert tips on diverse topics ranging from relationships to fashion, making money, health and so on. Her write-ups are a window into her thoughts and knowledge.