You coffee shop still provides amazing products, but lately folks aren’t stopping by as much. Could it be your business needs some extra curb appeal? Consider below five tips to improve your coffee shop’s curb appeal and attract new customers.
Make Structural Improvements
While your team has grown to accept the crack on the window or the loose shingles, customers might think you have a poorly run business. Don’t fret over these improvements. The investments are worth it, and businesses like licensed window repair companies and commercial roofing companies can make it easier.
Look into Landscaping Solutions
While your products alone usually get people in the doors, consider landscaping solutions. Add seasonal plants to catch attention throughout the year. Look at installing sod, faux turf, gravel or other features to your exterior that create a more welcoming business.
Display Outdoor Menus
Outdoor menus can grab attention and build excitement. Make sure that full menus are visible in your windows, and create daily special boards with colorful chalk, catchy sayings and cool drawings. Get creative and showcase personality!
Consider a Good Clean-Up
You are often so concerned about what’s going on inside that you might fail to notice lot debris build up or other exterior needs. Make sure every day that you have someone sweep your parking lot. Also ensure that any part of your business that sits outside gets a good cleaning. This means that sidewalks, window sills, outdoor furniture and reachable signage are cleaned each shift.
Make Signage and Materials More Marketable
When you unraveled your signs and opened your doors, people flocked to your shop. Have you thought that maybe your signage and materials need a face-lift? Look at your signs. Are they clear? Are they without rips? Are they possible to get clean? If you answered “no” to any of those questions, it might be time for new signage. Also look at your marketing materials. Do they reflect the current offerings and improvements you’ve made> If they do not, then we suggest looking into modernizing you marketing materials, too.
Of course curb appeal is not the only part of your company that needs maintenance and improvements. Always be on the lookout for other ways to get more folks into your door. Curb appeal is one of only ten strategies provided by Loopy Loyalty that help with attracting customers to your coffee shop. Best wishes with improving your coffee shop’s curb appeal!
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2
