Businesses shouldn’t expect their customers to want to shop at a building that looks rundown and, frankly, creepy. Instead, they should invest in their exterior to make their business look appealing. Much like reading a book’s cover, the exterior of a business can help customers decide whether or not they want to utilize the service of that business. Here are a few tips on how you can improve the exterior of your business.
Fencing
Believe it or not, adding commercial fencing around your business might enhance its visual appeal. Like fencing for residents, it can improve the value of the business just because it looks more stately and secure.
When done artistically or with sophistication in mind, a commercial fence can make your business appear professional.
Fresh Siding/Clean Exterior
Sometimes you may need to redo the siding of your business. Worn out or old-looking siding won’t cut it. If your business is made of brick or stone, then having it washed can also do you a lot of favors. Customers want to see a fresh-looking business. The color of the brick, stone, or siding should be vibrant. Sometimes a power wash may be all you need to enhance the exterior of your business.
Color
Another tip to upgrade the exterior of your business is to utilize color. While you don’t want it to look like a messy art project, your business may appear smart and trendy by adding brightly-colored shutters to the windows. Perhaps even a brightly-colored door might be eye-catching to your customers. While the color doesn’t necessarily need to contrast well with the rest of the exterior of your business, it shouldn’t be too garish that it becomes an eyesore.
New Signage
One turn-off for many customers is if they notice that the sign of the business is broken. Nothing is tackier than a business that has a light-up sign with some of its letters missing. Or if the business sign is broken or dirty, it can also look unappealing. Take pride in your signage. Replace the lightbulbs, fix the letters, or just order a new sign with crisp and bold lettering.
Invest in the Exterior
If you want to invest the right way in your business, then increasing its visual attractiveness from the outside is the way to go. By following these tips, you can improve the exterior of your business and bring in more customers who are taken by its beauty.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2
