COVID-19 has had a great impact on e-commerce. It is easy to assume that the industry is doing well given that regulatory bodies around the world have been championing social distancing but the truth is like any industry, e-commerce is equally shaken. While numerous people have resulted in shopping online, such a shift has also made many businesses take up the e-commerce route. With many e-commerce businesses, it means that you have to come up with cutting-edge ideas to ensure that you stay in business. So, after COVID-19 is over, we are likely to have a large pool of e-commerce businesses like we have never seen before. To remain operational, you will have to revamp your digital marketing strategies so that your website continues getting traffic. But, what are some of the strategies can you use after COVID-19? Here are tips on what you could do:
Double your optimization efforts
It is known that search engine optimization (SEO) is the cornerstone of digital marketing strategies. After the coronavirus, you will need to double your SEO efforts immensely. Instead of using vague words, you will need to come up with exact keywords that your target audience will be looking for. You will need to have your team conduct a thorough keyword search. This will help them to come up with terminologies that are in line with what your product is dealing with. You should also beware of the dialect differences that exist. Identification of the correct dialect will stand out among your competitors.
Leverage ClickFunnels
After the pandemic, you will need to take your marketing services up a notch with clickfunnel plugins. For those of you who are new to e-commerce, ClickFunnels is a software that helps infopreneurs market and sell their services and products online. Such software enables you to develop sales funnels, create membership areas, develop landing pages, perform email marketing, and form an affiliate program. Well, after COVID-19, you will have to scale up to use this tool to beat your competitors.
Upgrade your site’s blog
While many entrepreneurs invest in the website, they do so little for the blog. You ought to know that a good blog will draw the attention of customers who love to read. For this reason, you will have to come up with mind-blowing content that will earn you a significant following. When creating content, ensure that you include those keywords that may be difficult to incorporate on your website so that you create traffic on your site. The content you create has to be engaging enough for your customers to want to clink on the links embedded in your content.
Showcase your reviews
During this pandemic period, many of your customers have been shopping online. Given that most of them have a lot of time on their hands, they have been leaving reviews and testimonials about your products after making a purchase. When the pandemic is over, you will need to repost these reviews on your website for other customers to see. It is estimated that about 84% of people have so much faith in online reviews. Whether your business was given a 5-star or a 4-star rating, you will need to share this information so that you build trust with people who visit your site. Additionally, take into account the negative reviews you get and use them to improve your services.
Cultivate relationships on social media
Now that COVID-19 has also impacted people’s lives negatively, it is up to you to make use of social media to bond with your customers. Instead of going straight to marketing your products, you need to go in and connect with them, show empathy to how their lives have changed, and most importantly offer them a chance to share their experiences. By doing so, people will know your brand through these kind gestures that you show. You will be surprised at how people will go looking for your brand just because they trust you.
Conclusion
When the pandemic is over, you will need to adjust yourself as well as your marketing strategies for people to connect with you. Customers will not be looking for a brand that is so focused on advertising that it does not sympathize with people’s COVID-19 ordeal. Therefore, as you go about your marketing endeavors ensure that you are part of the group that will be out to rebuild people’s lives and the economy.
