With algorithms changing in the blink of an eye, business owners need to stay on top of the latest marketing trends. From choosing the right marketing platform to creating engaging content, one thing holds true: the need for proper SEO. Even if you’re familiar with the term, you might not know the best way to create an SEO strategy that works.
Develop Buyer Personas
You can’t reach your target market if you don’t really know who they are. While you probably have a general idea about who you want as a customer, you also need to know what they want and how they go about finding it.
If you’re targeting more than one demographic, think about the different ways each group might perform an online search. Although they are searching for the same thing, what they type in the search engine will vary, particularly if they are different ages or even genders.
Determine Search Methods
In addition to using different verbiage, your target audience may also use different search engines as well. The best way to determine the most popular results on different search engines is with research. Choose two different search engines, like Google and Bing, and search the most popular terms for your niche. Take note of any differences between the two search engines and use that when creating your SEO strategy.
This can’t be stressed enough; your content needs to provide value. SEO content is far more than stringing together a bunch of keywords. In fact, SEO content is quality content you provide to attract your ideal customer and rank high in online searches. Before getting started, you need to lay the framework.
Create content that someone, like yourself, would want to read and share. Use strategic keywords or phrases that make sense and pertain to your business. If you’re not SEO savvy just yet, there are tons of online resources to get you started. The last thing you want to do is be flagged as spam for using too many keywords.
Understand the Metrics
In addition to creating quality content, you also need to understand the metrics when researching keywords. You should focus on keyword difficulty and search volume. Keyword difficulty sounds complicated but it’s not. It boils down to how hard it will be for your chosen keywords or phrases to rank on the first page of search results.
Search volume is the number of times a keyword or phrase was searched during a specific timeframe. For example, how often is it searched weekly or monthly? It’s also important to determine traffic potential as well. Even when keywords perform well, they still need nurturing to ensure they continue to drive traffic.
Becoming an entrepreneur is exciting, but it can also be filled with a few obstacles. The information provided here is to help you step over some of the more crucial road blocks, so you can pave your way towards success.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing.