Menu designs need to fit your restaurant’s goals and mission statement. While some restaurant owners may not pay attention to the menu, its design can impact how customers order their dishes. That can lead to an increased ROI. This guide offers creative menu hacks to make your clients request more:
Use Engaging Visuals
According to studies, 65% of human beings are visual learners. That’s why you need to improve your customers’ experience by having an exceptional menu layout and design. For example, if your menu contains improper spacing and illegible fonts, it would be challenging for people to read and decide what to eat. Avoid this by separating food choices with enough spaces. Ensure the font is at the right size and is readable.
High Quality and Authentic Photos
Photography is critical for your menu, but you need to consider a few factors. You may want to avoid internet stock photos and use authentic ones reflecting your food. That’s because customers may rely on the internet photos when ordering only to get something different from their expectations.
Use original photos for authenticity, avoiding potential lawsuits and complaints. You also need to ensure they are high-quality, not to hurt your reputation. If you’re not well-versed with photography and design, professional photographers and designers can help you with stunning menu covers.
Show Your Brand Personality
Marketing is changing, and you need to adapt to the emerging trends for your business. For example, a brand’s personality incorporates human characteristics. These may include traditional, intelligent, feminine, playful, refined, and seriousness among others. Here are some global enterprises taking advantage of brand’s personality to engage customers:
- McDonald’s
- Coca-Cola
- IBM
- Marlboro
Share Your Menu Online
Advancement in technology is changing customer purchasing behaviors. According to optinmonster.com, experts expect that 91% of Americans will be shopping online by 2023. That means sharing your menu through online channels like Facebook, Twitter, Instagram and Pinterest can enhance its exposure and attract more customers.
While some restaurants may update their menus regularly, it is vital to ensure every online user can access them. For example, if you have special offers, sharing them with online users can increase your restaurant’s popularity and attract potential clients.
Consider Your Menu’s Theme
Your menu design should consider a few things, including understanding your target audience and theme. The theme for your restaurant menu should not distract. Instead, it needs cohesiveness. You can improve your message’s visual communication by considering the restaurant’s décor, logo, and color scheme. These help your target audience to know what you’re offering. Such demographics are also essential in making informed decisions about your customers’ preferences.
Avoid Currency Signs
While you may want to show prices in your menu, avoid using currency signs. These can cause your potential customers to think your core interest is money. Many restaurants today have discovered how using these signs can impact their sales and are avoiding it.
If you intend to have a menu in your restaurant, do not overlook its design because it is vital to your marketing. Hiring experienced graphic designers is one of the best approaches to having a professional menu cover.
