Surveys are valuable tools in today’s world. The results they offer can influence your business’ bottom line based on how you react to them. But before reaching that finish line, you first have to set your survey up for success. And the best way to get it right from the start is to be mindful about inclusivity in writing your demographic survey questions.
Showing your awareness and respect of potentially sensitive topics such as gender, race, education level, and marital status builds trust with your respondents. That trust leads to a higher number of completed surveys and thus greater accuracy in the data you collect. According to Microsoft Advertising, 59% of people are more trusting of brands that represent them.
Using surveys to measure levels of customer satisfaction, employee happiness, voter opinions and more provides the metrics that shape countless aspects of our lives. Incorporating a conscientious mindset in shaping these surveys is both the right thing to do and the best thing to do to achieve the goals for your project.